So You Want to Start a Nursery

ISBN-10: 0881925845

ISBN-13: 9780881925845

Edition: 2003

Authors: Tony Avent

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Description:

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
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Book details

List price: $24.95
Copyright year: 2003
Publisher: Timber Press, Incorporated
Publication date: 7/11/2003
Binding: Hardcover
Pages: 340
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.870
Language: English

Tony is well known as a lecturer and garden writer and is the recipient of prestigious awards from the American Horticultural Society, the North American Rock Garden Society, and the North Carolina Association of Nurserymen. Tony Avent runs his nursery, Plant Delights, together with his wife, Michelle; they receive help from their cats Diamond, Pearl, Ruby, and Zirconia.

Preface: Why Ask Why?
Acknowledgments
Introduction
The Roswell Factor: Examining Nursery Myths
Getting Started: The Thought Process
The Essential Skills
Formation of the Business
Selecting Your Land
The Wholesale Nursery and the Re-Wholesaler
The Liner Nursery
The Retail Nursery and Garden Center
The Mail-Order Nursery
Preparation for Growing Plants: The Technical Stuff
Growing Plants: The Nuts and Bolts
Pests and Pesticides
Running the Business
The Catalog
New Plants
Purchasing and Leasing
Follow the Money
Administrative Stuff
The Joy of Government
Insurance
Employees: The "E" Word
Real Nursery Owners Don't Do Marketing
Service With a Smile
The End Is Near: Closing, Selling, or Willing Away Your Nursery
Epilogue
Helpful Sources of Information
Designated Ports of Entry for Plants
State and Regional Nursery Associations
Conversion Chart
Bibliography
Index
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