So You Want to Start a Nursery

Name: So You Want to Start a Nursery
Price: 124.14 USD
Availability: InStock
ISBN: 9780881925845

ISBN-10: 0881925845

ISBN-13: 9780881925845

Edition: 2003

Authors: Tony Avent

List price: $24.95

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Description:

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and…

Book details

List price: $24.95
Copyright year: 2003
Publisher: Timber Press, Incorporated
Publication date: 7/11/2003
Binding: Hardcover
Pages: 340
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.694
Language: English

Tony is well known as a lecturer and garden writer and is the recipient of prestigious awards from the American Horticultural Society, the North American Rock Garden Society, and the North Carolina Association of Nurserymen. Tony Avent runs his nursery, Plant Delights, together with his wife, Michelle; they receive help from their cats Diamond, Pearl, Ruby, and Zirconia.



Preface: Why Ask Why?


Acknowledgments


Introduction



The Roswell Factor: Examining Nursery Myths



Getting Started: The Thought Process



The Essential Skills



Formation of the Business



Selecting Your Land



The Wholesale Nursery and the Re-Wholesaler



The Liner Nursery



The Retail Nursery and Garden Center



The Mail-Order Nursery



Preparation for Growing Plants: The Technical Stuff



Growing Plants: The Nuts and Bolts



Pests and Pesticides



Running the Business



The Catalog



New Plants



Purchasing and Leasing



Follow the Money



Administrative Stuff



The Joy of Government



Insurance



Employees: The "E" Word



Real Nursery Owners Don't Do Marketing



Service With a Smile



The End Is Near: Closing, Selling, or Willing Away Your Nursery


Epilogue



Helpful Sources of Information



Designated Ports of Entry for Plants



State and Regional Nursery Associations


Conversion Chart


Bibliography


Index