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| Acknowledgments | |
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| Introduction | |
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| Music Like Water | |
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| A Digital Music Primer | |
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| Music Today | |
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| The Ubiquity of Water | |
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| Utilities | |
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| Music: A Product or Service? | |
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| Our Top-10 Truths of the Music Business | |
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| Futurizing Some Popular Music Industry Myths | |
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| The Future of Music Marketing and Promotion | |
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| Traditional Radio: The Death of the DJ | |
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| Internet Radio and Podcasting: The Infinite Array of Choices | |
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| Satellite Radio: The Return of the DJ | |
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| Music Television: What a Lovely Ride It Was | |
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| Sponsorship: The Lure of Cool | |
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| Direct Marketing: Knowing Your Customers | |
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| Video Games: Targeting Players with New Music | |
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| Cell Phones and Wireless: Direct Marketing on Steroids | |
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| Marketing Lessons from an Unlikely Source | |
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| The Future of Music Distribution and Acquisition | |
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| The Demise of the CD | |
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| The End of the Replacement Cycle | |
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| The Changing Face of Music Retail | |
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| The Future of Music Retailing | |
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| What Not to Do: The Criminalization of File-Sharing | |
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| The Digital Kids and the Changing Marketplace | |
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| The 'Net Generation | |
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| File-Sharing | |
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| Too Much Money | |
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| Mixed Messages: Have Your Cake and Eat It, Too? | |
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| Oldies but Goldies | |
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| Music Companies Must Embrace the Digital Future | |
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| A New Music Economy | |
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| Long Time Gone: A Perfectly Broken System | |
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| Pennies from Heaven | |
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| Independent Labels | |
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| Live Performance and Touring | |
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| Merchandising | |
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| Mixtapes, MP3 Blogs, and File-Sharing | |
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| CD Pricing | |
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| Singles Pricing | |
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| Compensation | |
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| Why Can't File-Sharing Be a Winner for Everybody? | |
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| New Operating Mantras | |
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| New Licensing Approaches | |
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| A Digital Utility License for Media Companies | |
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| A New Type of Music Company | |
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| How Technology Will Rewire the Music Business | |
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| Historical Perspectives | |
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| Technology in the Hands of Artists | |
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| The Ravages of Free | |
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| The Digital Chastity Belt | |
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| Honey vs. the Stick | |
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| Music Recommendation | |
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| Music Recognition | |
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| Digital A&R Empowerment | |
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| Upgradeable Music: Try-and-Buy Models | |
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| Integrated Music Experiences | |
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| Megatrends that Will Impact the Future of Music | |
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| The Accelerating Pace and Scope of Diversity | |
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| The Changing Paradigms of Work and Leisure | |
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| The Unobtrusive Expansion of Technology | |
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| The Overload of Information and Media | |
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| The Surveillance Society and Concerns of Privacy | |
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| Heart over Brain | |
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| Onto the Future | |
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| Index | |
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| About the Authors | |