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| Tables, Figures, and Boxes | |
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| Preface | |
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| Program Evaluations that Matter | |
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| The Myth of Ceteris Paribus | |
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| Practicing Program Evaluation in a Complex World | |
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| Why Should You Read This Book? | |
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| The Paradox of Applied Program Evaluation | |
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| The Core Principles of the C4 Approach | |
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| An X-Ray of the Book | |
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| Our Purpose Is Program Evaluations That Matter | |
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| The Landscape of Program Evaluation | |
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| The Public Interest | |
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| Pursuing the Public Interest through Rationality | |
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| Delving into Program Evaluation | |
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| The Four C's and the Landscape of Program Evaluation | |
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| Understand Your Client | |
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| Know What Your Client's Interests Are | |
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| Know What Success Is | |
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| Have a Principal Who Can Do Something | |
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| Put the Evaluation in a Management Context | |
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| Do the Right Thing | |
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| Exercises and Discussion Questions | |
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| Know the Content | |
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| Build the Analysis on Facts | |
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| Align Your Evidence and Your Conclusions | |
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| Simplicity Always Trumps Elegance | |
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| Don't Let the Illusion of the Perfect Drive Out the Reality of the Good | |
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| Never Underestimate the Power of Accurate Description | |
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| Exercises and Discussion Questions | |
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| Control the Work | |
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| Have a Real Work Plan | |
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| Meet the Deadline | |
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| Getting People with the Right Skills and Temperament | |
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| Expect Something to Go Wrong | |
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| Use More Than One Set of Eyes | |
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| Know Your Core Values | |
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| Exercises and Discussion Questions | |
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| Communicate with Clarity | |
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| Lead with Communicating Ideas Not Details | |
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| Write and Speak in Short Words with Short Sentences | |
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| Preview, Provide, and Review the Messages | |
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| Visuals That Support, Not Supplant, the Briefing | |
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| Exercises and Discussion Questions | |
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| In the Long Run | |
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| Personal Success | |
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| Professional Success | |
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| Endnotes | |
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| Index | |