Sustainability Advantage Seven Business Case Benefits of a Triple Bottom Line

ISBN-10: 0865714517

ISBN-13: 9780865714519

Edition: 2002

Authors: Bob Willard, Oliver Dudok van Heel, John Elkington

List price: $29.95
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Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time? Written in the pragmatic language of business leaders by a senior executive at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real-and executives do not have to be tree-hugging environmental activists to reap these benefits. Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company. Marketing Plans: _ Ads in GreenMoney Journal, LOHAS Journal, Business Ethics _ National print review campaign _ National radio interviews _ Web publicity on and others _ Direct mail to members of The World Business Council on Sustainable Development _ Course adoption campaign Bob Willard recently retired from his senior executive position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada. Also Available Cannibals with Forks: The Triple Bottom Line of 21st Century Business TP $21.95, 0-86571-392-8 _ USA
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Book details

List price: $29.95
Copyright year: 2002
Publisher: New Society Publishers, Limited
Publication date: 5/1/2002
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Bob Willard uses his senior management experience from his 34-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics and NGOs world-wide. He is also the author of The Sustainability Advantage and The Next Sustainability Wave and has produced The Business Case for Sustainability DVD.

External Pressures
Clarifying the Terminology
The Need For a Business Case
The Intent of This Book
The Proposal
The Problem
The Proposal
SD Inc.: A Hypothetical Company
The Education Investment
The Seven Bottom-Line Benefits
Easier Hiring of the Best Talent
The War For Talent
Attracting Top Talent
The Cost of Recruiting
The Potential Hiring Benefit of a Sustainable Development Image
Higher Retention of Top Talent
The Cost of Turnover
Why Employees Stay
The Potential Retention Benefit of a Sustainable Development Vision
Increasing Employee Productivity
The Vision - Commitment Relationship
The Involvement - Commitment Relationship
The Commitment - Productivity Relationship
The Bottom-Line Benefit From Higher Individual Productivity
The Innovation Factor
The Bottom-Line Benefit From Higher Team Productivity
The Bottom-Line Benefit From Improved Working Conditions
Reduced Expenses in Manufacturing
Waste = Squandered Corporate Assets
Savings From Materials and Energy Substitutions
Savings From Reducing the Materials, Energy, and Water Used Per Product
Savings From Redesign
Savings From Reducing, Reusing, and Recycling Scrap Material
Savings From Reusing and Recycling Returned Products
Savings From Packaging, Transportation, and Approval Cycles
Tracking Environmental Costs
The Potential Benefit From Reduced Manufacturing Expenses
Reduced Expenses at Commercial Sites
Savings On Employee Discretionary Consumables
Savings From Improved Waste Handling
Savings From Energy Efficiencies
Savings From Water Conservation
Savings From Lower Landscaping Costs
Savings From Reduced Office Space and Less Business Travel
The Potential Benefit From Reduced Expenses at Commercial Sites
Increased Revenue/Market Share
Increased Mind Share From Endorsements by External Agencies
Increased Mind Share From "Noise" About Environmental Products
The Funnel: Differentiate or Die
Increased Market Share From Attraction of "Green" Consumers
Increased Revenue From Higher Customer Retention/Loyalty
New Markets
Increased Profits From "Dematerialization"
New Revenue Opportunities From Environmental Services
The Potential Benefit From Increased Revenue and Market Share
Reduced Risk, Easier Financing
Lower Market Risk
Lower Balance Sheet Risk
Lower Operating Risk
Lower Capital Cost Risk
Lower Sustainability Risk
Lower Cost of Capital: It's Easier to Attract Investors
The Potential Benefit From Reduced Risk
Real Bottom-Line Benefits
"Yeah, but ..."
The Sustainable Development Profit Center
Changing the Rules of the Game For Your Advantage
Sustainability Advantage Worksheets
Assumptions about the "SD Inc." Hypothetical Company
Education Investment Required to Achieve Benefits
Attracting and Hiring the Best Talent
Retaining the Best Talent
Increased Productivity
Reduced Manufacturing Expenses
Reduced Expenses at Commercial Sites
Increased Revenue and Market Share
Reduced Risk
Total Bottom-Line Benefit
About the Author
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