Developing New Food Products for a Changing Marketplace

ISBN-10: 0849328330

ISBN-13: 9780849328336

Edition: 2nd 2007 (Revised)

List price: $121.95 Buy it from $17.60 Rent it from $55.43
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Far exceeding the dynamic evolution prophesized by the editors of the first edition, food product development outstripped all expectations by incorporating several new phenomena. The demands of aging boomers for food that provides both taste and nutrition, the overwhelming consumer demand for convenience, the rapidly changing landscape of food retailing, and scientific breakthroughs in ingredient, processing, and packaging technology underscore the industry's propensity for change in the marketing, packaging, and development arenas. Such drastic change demands an up-to-date review of this expanding field.Navigate a Changeable LandscapeDriven by the recognition of the interdisciplinary philosophies that underlie this dimensionally volatile landscape, the editors and contributors of Developing New Food Products for a Changing Marketplace hardwire their vision of holistic food product development in their breakthrough second edition. World class authorities, seven of whom are Institute of Food Technologists (IFT) Fellows, present the economic, functional, and novel reasons for developing new products. They go on to discuss formulation, sensory and consumer testing, package design, commercial production and, ultimately, product launch and marketing.Meet the Demands of a Consumer Driven MarketContinuing to offer the up-to-the-minute information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors further probe the retail environment. They cover optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
Used Starting from $17.60
Rent Starting from $55.43
eBooks Starting from $48.78
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Book details

List price: $121.95
Edition: 2nd
Copyright year: 2007
Publisher: CRC Press LLC
Publication date: 11/5/2007
Binding: Hardcover
Pages: 616
Size: 6.00" wide x 9.75" long x 1.25" tall
Weight: 2.134
Language: English

Preface to First Edition
Preface to Second Edition
The Food Industry in the United States
Product Policy and Goals
New Product Failure and Success
The Food Product Development Process
Food Product Concepts and Concept Testing
Consumer-Driven Product Design of Foods and Beverages: Methods, Mind-Sets, Metrics
New Product Organizations: High-Performance Team Management for a Changing Environment
Food Science, Technology, and Engineering Overview for Food Product Development
Development of Packaging for Food Products
New Food Products: Technical Development
Innovative New Food Products: Technical Development in the Laboratory
Improving the Success Rate of New Food Product Introductions
Consumer Sensory Testing for Food Product Development
The Scale-Up and Commercialization of New Food Products
Response Surface Methodology (RSM): An Efficient Approach for Statistical Data Analysis, Modeling, and Process and Product Optimization
Shelf Life of Packaged Foods: Its Measurement and Estimation
Toward the Development of an Integrated Packaging Design Methodology: Quality Function Deployment-An Introduction and Example
Shaping a Brand through Package Design
Public Policy Issues
Launching the New Product
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.