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My Life in Advertising and Scientific Advertising

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ISBN-10: 0844231010

ISBN-13: 9780844231013

Edition: 1966

Authors: Claude Hopkins

List price: $16.00
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Book details

List price: $16.00
Copyright year: 1966
Publisher: McGraw-Hill Education
Publication date: 2/1/1966
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.To track the results of his advertising he…