Visible Librarian Asserting Your Value with Marketing and Advocacy

ISBN-10: 0838908489

ISBN-13: 9780838908488

Edition: 2003

Authors: Judith A. Siess

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Book details

List price: $34.00
Copyright year: 2003
Publisher: American Library Association
Binding: Paperback
Pages: 176
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.506
Language: English

Foreword
Introduction
The Primary of Customer Service and Other Basics
Selling the Invisible: What Sets Librarians Apart ... Customer Service
Creating Lasting Customer Relationships
Barriers to Customer Service
Customer Service Expectations: Learning from Dissatisfied Customers
Implementing a Customer Service Plan
Efficiency or Effectiveness: Doing Things Right versus Doing the Right Things
Change Management
What Kinds of Changes in Our Libraries Might We Expect in the Future?
Doing the Groundwork: Marketing
Why Market?
Who Should Market?
What to Market?
Know Thine Enemy: The Competition
Know Thine Friend: The Customer
The Six Ps of Marketing
When to Market?
Where to Market?
How to Market?
Ranganathan and Marketing
Creative Marketing
Marketing to Specific Types of Libraries
Publicity: The Tangibles
Creating and Writing a Public Relations Plan
Introduction
Situational or Environmental Analysis
The Plan
Resources Needed
Implementation
Supporting Documentation
Publicity Basics
Nine Publicity Tips
Specific Forms of Publicity
Brochures
Business Cards
Newsletters
Press Releases
Direct Mail
Reports and E-mail
Bulletin Boards and Display Cases
Giveaways, Takeaways, and Other Ideas
The Computer as Salesperson: Using Technology
E-mail
Web Pages
Public Relations: The Personal Touchs
Public Relations by Walking Around: Get Out of the Library
Teaching as Public Relations
Presentation Skills
Adult Education Skills
Content Skills
Tools
Feed Them and They Will Come: Open Houses and Exhibits
The Physical Library as Public Relations
The Telephone
Word-of-Mouth Public Relations
Other Person-to-Person Public Relations Methods
The Elevator Speech and the Thirty-Second Commercial
Cooperation and Teamwork
Public Relations for Specific Groups
Advocacy: Putting It All Together
How Did We Get into This Mess?
What Can We Do?
Advocacy Ideas for Specific Types of Libraries
Becoming Indispensable to Your Organization: Avoiding Library Closures
Professionalism: It's More than a Suit
Lifelong Learning: An Essential Part of Professionalism
Networking: An Essential
Creating Your Own Job Satisfaction: Career Planning
Giving Back: To Current and Future Colleagues
Improving the Image of the Profession
What Should Our Image Be?
Sources Cited
Additional Resources
Index
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