Changing Signs of Truth A Christian Introduction to the Semiotics of Communication
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Description: Do you send the wrong signals when you share the gospel?The importance of signs for communicating truth has been recognized throughout the ages. Crystal L. Downing traces this awareness from biblical texts, through figures from church history like John Wycliffe and William Tyndale, to more recent writers Samuel Taylor Coleridge and C. S. Lewis.In the nineteenth century, this legacy of interest in the activity of signs brought about a new field of academic study. In this book, Downing puts the discipline of semiotics within reach for beginners through analysis of the movements key theorists, Ferdinand de Saussure, Charles Sanders Peirce, Mikhail Bakhtin and others. She then draws out the implications for effective communication of the gospel of Jesus Christ within our shifting cultural landscape. Her fundamental thesis is that "Failure to understand how signs work--as effects of the cultures we seek to affect--inevitably undermines not just our political and moral agendas but, worse, the gospel of Jesus Christ."Writing with humor, clarity and flare, Downing lucidly explains the sophisticated thinking of leaders in semiotics for nonexperts. Of value to all those interested in communication in any context, this work will be of special interest to students majoring in communications or English or to students in evangelism and preaching courses at the undergraduate and graduate level.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $25.00
Copyright year: 2012
Publisher: InterVarsity Press
Publication date: 6/7/2012
Size: 6.00" wide x 9.00" long x 1.00" tall
|List of Illustrations|
|Signs of This Book|
|Preface to the Problem|
|Christ, Culture and Communication|
|Introduction to the Solution|
|Signs of Christ and Culture|
|Signs of the Times|
|On the Edge of Cultural Change|
|Signs of God's Word|
|How Signs Work|
|From Rhetoric to Semiotic|
|Ideology and Cultural Studies|
|Changing Signs of Faith|
|Signs of Deconstruction|
|Maintaining the House of Faith|
|A Place for the Coin|
|Charles Sanders Peirce|
|Placing the Coin on Edge|
|Communication in a Pluralistic World|
|Si(g)ns of Communication|
|(In)tolerance Versus the Gift|
|Healing Signs of the Body|
|Communication on the Edge|
|Name and Subject Index|