This Business of Television

ISBN-10: 0823077632

ISBN-13: 9780823077632

Edition: 3rd 2006 (Revised)

Authors: Howard Blumenthal, Oliver Goodenough

List price: $35.00 Buy it from $10.08
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This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.
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Book details

List price: $35.00
Edition: 3rd
Copyright year: 2006
Publisher: Watson-Guptill Publications, Incorporated
Publication date: 3/1/2006
Binding: Hardcover
Pages: 592
Size: 6.25" wide x 9.25" long x 1.75" tall
Weight: 2.442
Language: English

Introduction : defining television
Broadcast television
Cable television
Satellite television
Home video and new forms of distribution
FCC basics
The FCC and broadcast regulation
Cable regulation
Regulation of satellite broadcasting and new technologies
Audience measurement and ratings
Network television advertising
Local television advertising
New approaches to television advertising
Advertising agencies
Regulation of advertising
Programming to market segments
The economics of programming and production
Program sales
The rise of big media
The largest media companies
The next level down
Branding in the television industry
Regulation of global media companies
Public television
Home shopping
Religious television
Home video
New technologies
Prime-time entertainment
News programming
Sports programming
Talk shows, variety, music, and more
Children's programming : animation
Free speech and the First Amendment
Intellectual property : copyright
Protection of personal rights
Protection of society
A rapidly changing production environment
Development and production planning
Production financing and deal-making
Production companies
Producers, directors, and writers
Representation and management
Location and studio production
Post-production, completion, and delivery
Work relationships, unions, legal entities, and tax issues
Overview of international television
Australia and Asia
Latin America
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