Cable Visions Television Beyond Broadcasting
List price: $26.00
Buy it from $1.89
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: "Through a series of highly original and carefully researched essays, Cable Visions offers a lively and comprehensive survey of the contemporary multichannel television landscape in the United States."--William Boddy, author of New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United StatesCable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced. Cable Visions looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $26.00
Copyright year: 2007
Publisher: New York University Press
Publication date: 9/1/2007
Size: 6.00" wide x 8.75" long x 1.00" tall
|Institutions and Audiences|
|The Moms 'n' Pops of CATV|
|A Taste of Class: Pay-TV and the Commodification of Television in Postwar America|
|Cable's Digital Future|
|If It's Not TV, What Is It? The Case of U.S. Subscription Television|
|Where the Cable Ends: Television beyond Fringe Areas|
|Discovery's Wild Discovery: The Growth and Globalization of TV's Animal Genres|
|Tunnel Vision and Food: A Political-Economic Analysis of Food Network|
|Target Market Black: BET and the Branding of African America|
|Monolingualism, Biculturalism, and Cable TV: HBO Latino and the Promise of the Multiplex|
|Gay Programming, Gay Publics: Public and Private Tensions in Lesbian and Gay Cable Channels|
|The Nickelodeon Brand: Buying and Selling the Audience|
|Cable Programs: The Platinum Age of Television?|
|Cable Watching: HBO, The Sopranos, and Discourses of Distinction|
|Bank Tellers and Flag Wavers: Cable News in the United States|
|Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences|
|"I'm Rich, Bitch!!!": The Comedy of Chappelle's Show|
|Worldwide Wrestling Entertainment's Global Reach: Latino Fans and Wrestlers|
|About the Contributors|