Authentic(tm) The Politics of Ambivalence in a Brand Culture

Name: Authentic(tm) The Politics of Ambivalence in a Brand Culture
Price: 11.97 USD
Availability: InStock
ISBN: 9780814787144

ISBN-10: 0814787142

ISBN-13: 9780814787144

Edition: 2012

Authors: Sarah Banet-Weiser

List price: $58.99

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Description:

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™maintains that branding has extended beyond a business model to…

Book details

List price: $58.99
Copyright year: 2012
Publisher: New York University Press
Publication date: 10/15/2012
Binding: Paperback
Pages: 279
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 0.814
Language: English



Acknowledgments


Introduction: Branding the Authentic



Branding Consumer Citizens: Gender and the Emergence of Brand Culture



Branding the Postfeminist Self: The Labor of Femininity



Branding Creativity: Creative Cities, Street Art, and "Making Your Name Sing"



Branding Politics: Shopping for Change?



Branding Religion: "I'm Like Totally Saved"


Conclusion: The Politics of Ambivalence


Notes


Index


About the Author