Your Ad Here The Cool Sell of Guerrilla Marketing

Name: Your Ad Here The Cool Sell of Guerrilla Marketing
Price: 13.25 USD
Availability: InStock
ISBN: 9780814785904

ISBN-10: 0814785905

ISBN-13: 9780814785904

Edition: 2013

Authors: Michael Serazio

List price: $29.00

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Description:

“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.”—Mark Deuze, author ofMedia Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.”—Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture…

Book details

List price: $29.00
Copyright year: 2013
Publisher: New York University Press
Publication date: 4/5/2013
Binding: Paperback
Pages: 237
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic , among other publications.



Acknowledgments



Buying into the Cool Sell



The Ambient Governance of Advertainment



Street Spectacle and Subculture Jamming



Buzz Agency and the Regime of Dialogue



Crowd-Sourced Marketing and the Freedom to Labor



Managing Agency in the Regime of Engagement


Appendix


Notes


Bibliography


Index


About the Author