Commodity Activism Cultural Resistance in Neoliberal Times

Name: Commodity Activism Cultural Resistance in Neoliberal Times
Availability: InStock
ISBN: 9780814764015

ISBN-10: 0814764010

ISBN-13: 9780814764015

Edition: 2012

Authors: Roopali Mukherjee, Sarah Banet-Weiser

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Book details

List price: $30.00
Copyright year: 2012
Publisher: New York University Press
Publication date: 2/1/2012
Binding: Paperback
Pages: 314
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.100
Language: English

Normal 0 MicrosoftInternetExplorer4 st1 :*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0pt 5.4pt 0pt 5.4pt; mso-para-margin:0pt; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";}Roopali Mukherjee is Associate Professor of Media Studies at the City University of New York, Queens College, and the author of The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era .



Acknowledgments


Foreword



Introduction: Commodity Activism in Neoliberal Times




Brand, Culture, Action



Brand Me "Activist"




"Free Self-Esteem Tools?": Brand Culture, Gender, and the Dove Real Beauty Campaign




Citizen Brand: ABC and the Do Good Turn in US Television




Good Housekeeping: Green Products and Consumer Activism




Celebrity, Commodity, Citizenship



Make It Right? Brad Pitt, Post-Katrina Rebuilding, and the Spectacularization of Disaster




Diamonds (Are from Sierra Leone): Bling and the Promise of Consumer Citizenship




Salma Hayek's Celebrity Activism: Constructing Race, Ethnicity, and Gender as Mainstream Global Commodities




Mother Angelina: Hollywood Philanthropy Personified




"Fair Vanity": The Visual Culture of Humanitarianism in the Age of Commodity Activism




Community, Movements, Politics



Civic Fitness: The Body Politics of Commodity Activism




Eating for Change




Changing the World One Orgasm at a Time: Sex Positive Retail Activism




Pay-for Culture: Television Activism in a Neoliberal Digital Age




Feeling Good While Buying Goods: Promoting Commodity Activism to Latina Consumers



About the Contributors


Index