Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts

Name: Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts
Price: 3.56 USD
Availability: InStock
ISBN: 9780814417850

ISBN-10: 081441785X

ISBN-13: 9780814417850

Edition: 3rd 2012

Authors: Tom Sant

List price: $28.50

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Description:

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs, few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice…

Book details

List price: $28.50
Edition: 3rd
Copyright year: 2012
Publisher: AMACOM
Publication date: 4/30/2012
Binding: Paperback
Pages: 288
Size: 6.10" wide x 9.06" long x 0.79" tall
Weight: 1.034
Language: English



Preface



Seven Deadly Sins



A Good Proposal Is Hard to Find… But It's Worth Looking



Recognizing Reality



Rushing to the Exits



A Primer on Persuasion



Understanding Persuasion



Winning by a NOSE: The Structure of Persuasion



Seven Magic Questions: How To Develop a Client-Centered Message



Why the Inuit Hunt Whales and Other Secrets of Customer Behavior



The Cicero Principle: How to Avoid Talking to Yourself in Print



Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean



Weaving Your Web: How to Pull It All Together Right from the Start



The Art of the Part: Where to Put Your Effort



Letter Proposals



The Structure and Key Elements of Formal Proposals



Writing the Business Case



Recommending and Substantiating Your Solution



Persuasive Answers to RFP Questions



Presenting Evidence and Proving Your Points



Gathering and Tailoring Reusable Content



How to Manage the Process Without Losing Your Sanity



Deal or No Deal?: Qualifying the Opportunity



An Overview of the Proposal Development Process



The Pursuit of Perfection: Editing Your Proposal



The Packaging Is Part of the Product



Presenting Your Proposal



Tracking Your Success



Creating a Proposal Center of Excellence



Special Challenges


Index