Insider's Guide to Building a Successful Consulting Practice

Name: Insider's Guide to Building a Successful Consulting Practice
Price: 3.29 USD
Availability: InStock
ISBN: 9780814414361

ISBN-10: 0814414362

ISBN-13: 9780814414361

Edition: 2010

Authors: Bruce L. Katcher, Adam Snyder

List price: $19.99

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Description:

It¿s every working stiff¿s fantasy: I want to be my own boss. And even though establishing yourself as a consultant can be risky, with some first-rate advice behind your decision making, you¿ll be able to hit the ground running. An Insider¿s Guide to Building a Successful Consulting Practice is an invaluable resource whether you are a beginner just starting your practice or a veteran looking for ways to invigorate your business. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: identify a market and narrow your focus ¿ make a smooth transition from employee to independent consultant ¿ sell effectively even if you¿ve never sold before…

Book details

List price: $19.99
Copyright year: 2010
Publisher: AMACOM
Publication date: 3/10/2010
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English



Introduction I-1



Charging Your Battery



Deciding Which is Best for you: Employee, Contractor, or Consultant



Understanding the Economic Realities of Independent Consulting



Focusing Your Work on a Specific Problem or Niche



Choosing a Business Model



Establishing Your Credibility



Marketing Your Consulting Services



Developing and Implementing a Marketing Plan



Marketing Directly to Prospects



Marketing Your Consulting Through Speaking



Maintaining Your Visibility



Marketing Your Services Through Networking



Selling Your Consulting Services



Writing Proposals that Lead to Business



Keeping the Gas Tank Filled



Delivering Tangible Results



Make Certain Your Recommendations are Implemented



Maximizing the Value of Networking Meetings



Marketing Even when you're Busy



Avoiding Road Hazards



Losing Your Motivation



Becoming Lonely



Diluting Your Business Model



Charging too Little



Chasing Prospects



Getting More Mileage out of Your Business



Taking Stock of what's Working and what's not



Establishing a board of advisers



Conducting Research



Maintaining Readiness to Adapt to Change


Conclusion


Recommended Reading


Index


About the Authors