Insider's Guide to Building a Successful Consulting Practice

ISBN-10: 0814414362

ISBN-13: 9780814414361

Edition: 2010

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It¿s every working stiff¿s fantasy: I want to be my own boss. And even though establishing yourself as a consultant can be risky, with some first-rate advice behind your decision making, you¿ll be able to hit the ground running. An Insider¿s Guide to Building a Successful Consulting Practice is an invaluable resource whether you are a beginner just starting your practice or a veteran looking for ways to invigorate your business. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: identify a market and narrow your focus ¿ make a smooth transition from employee to independent consultant ¿ sell effectively even if you¿ve never sold before ¿ establish visibility through speaking, writing, and networking ¿ build credibility by leveraging the credibility of others ¿ set prices based on value ¿ develop a marketing strategy and divide your time between marketing and delivering your services ¿ keep plenty of work in your pipeline ¿ adapt and thrive in any market condition ¿ and much more
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Book details

List price: $18.95
Copyright year: 2010
Publisher: Amacom
Publication date: 3/10/2010
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.166
Language: English

Introduction I-1
Charging Your Battery
Deciding Which is Best for you: Employee, Contractor, or Consultant
Understanding the Economic Realities of Independent Consulting
Focusing Your Work on a Specific Problem or Niche
Choosing a Business Model
Establishing Your Credibility
Marketing Your Consulting Services
Developing and Implementing a Marketing Plan
Marketing Directly to Prospects
Marketing Your Consulting Through Speaking
Maintaining Your Visibility
Marketing Your Services Through Networking
Selling Your Consulting Services
Writing Proposals that Lead to Business
Keeping the Gas Tank Filled
Delivering Tangible Results
Make Certain Your Recommendations are Implemented
Maximizing the Value of Networking Meetings
Marketing Even when you're Busy
Avoiding Road Hazards
Losing Your Motivation
Becoming Lonely
Diluting Your Business Model
Charging too Little
Chasing Prospects
Getting More Mileage out of Your Business
Taking Stock of what's Working and what's not
Establishing a board of advisers
Conducting Research
Maintaining Readiness to Adapt to Change
Recommended Reading
About the Authors
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