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Public Opinion

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ISBN-10: 0813341728

ISBN-13: 9780813341729

Edition: 2nd 2004

Authors: Susan Herbst, Garrett J. O'Keefe, Robert Shapiro, Mark Lindeman, Carroll J. Glynn

List price: $53.00
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This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.
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Book details

List price: $53.00
Edition: 2nd
Copyright year: 2004
Publisher: Westview Press
Publication date: 9/3/2004
Binding: Paperback
Pages: 512
Size: 5.75" wide x 8.75" long x 1.25" tall
Weight: 1.496
Language: English