Creative, Inc The Ultimate Guide to Running a Successful Freelance Business

Name: Creative, Inc The Ultimate Guide to Running a Successful Freelance Business
Price: 2.9 USD
Availability: InStock
ISBN: 9780811871617

ISBN-10: 0811871614

ISBN-13: 9780811871617

Edition: 2010

Authors: Joy Deangdeelert Cho, Meg Mateo Ilasco

List price: $16.95

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $2.90

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives-illustrators, photographers, graphic designers, animators, and more-how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

Book details

List price: $16.95
Copyright year: 2010
Publisher: Chronicle Books LLC
Publication date: 7/28/2010
Binding: Paperback
Pages: 184
Size: 5.63" wide x 8.00" long x 0.63" tall
Weight: 0.792
Language: English

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc. , Creative, Inc. , and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology . Meg lives in the San Francisco Bay Area.



Introduction



Introduction to Creative Freelancing


What is Creative Freelancing?


Nine Qualities of a Successful Freelancer


Preparing for Freelancing



Freelance Earnings


Moonlighting


Freelancing Fresh Out of School




Setting Up Shop


Picking a Freelance Name


Specializing vs. Generalizing



Where to Work?


Financing Your First Year


Studio Tools and Equipment


Also, Web & Interactive Design


Finding Vendors


Making It Official


Creating a Business Plan



Getting the Word Out


Establishing Your Brand


Welcome Exposure


The Portfolio


Your Web Site



Business Stationery


Publicity


Blogging



Advertising


Getting a Leg Up on the Competition


Networking and Referrals


Virtual Networking


Mailings


Ongoing Marketing Plans



Working with Clients


Client 101



Getting the Job


Weeding Out Bad Clients


Approaching the Project


Maintaining Communication


Unhappy Clients and Canceled Jobs


Boomerang Buyers



Licensing Your Work



Getting Paid


Putting a Price on Your Talent


Hourly Fee Formula


Calculating by the Project


Estimates


Terms


Fee Negotiation


Contracts


When and How to Increase Fees


Billing and Bookkeeping


Taxes




Agents


Is an Agent Right for You?



The Benefits of Having an Agent


Finding an Agent



Working with an Agent


Ending an Agent Relationship



Balancing Your Business and Personal Lives


Goal Setting


Working Smart



Dealing with Creative Blocks



Me Time



Next Steps


Your First Year


Should You Call it Quits?


Should You Choose Growth?



Partnering



Collaborating and Outsourcing


Hiring Staff


Offering Internships


Long-Term Success Strategies


The Future Awaits


Resources


Index


Acknowledgments