Art Direction and Editorial Design

Name: Art Direction and Editorial Design
Price: 12.95 USD
Availability: InStock
ISBN: 9780810993778

ISBN-10: 0810993775

ISBN-13: 9780810993778

Edition: 2007

Authors: Yolanda Zappaterra

List price: $32.50

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Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and comprehensive guide to visual journalismthe design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in…

Book details

List price: $32.50
Copyright year: 2007
Publisher: Abrams, Inc.
Publication date: 10/1/2007
Binding: Paperback
Pages: 208
Size: 8.50" wide x 10.13" long x 0.75" tall
Weight: 2.046
Language: English




Editorial design


What is editorial design


The different forms of editorial design


The people who make it happen


The tempo and deadlines


The evolution of the printed page



Anatomy of a publication


Branding and identity


The cover


Inside the publication


The role fo copy


Image treatment



Creating layouts


Principal components of a layout


Determining factors in layout construction


Harmony and discord


Style - what is it, how do you get it, how do you deliver it?


How to convert inspiration into a layout



Essential design skills


Page preparation and grids


Choosing and using type


Artwork skills and production issues


Acquiring, evaluating, and using images


Consistency without monotony


Redesigning - when and why?



Looking back, looking forward


Looking back-motivating and underlying principles


Case studies - designers and publications


Looking forward


Additional material


Mini biographies


Type foundries


Glossary


Further reading