Art Direction + Editorial Design
List price: $32.50
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Description: Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and comprehensive guide to visual journalismthe design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field. Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brle, David Carson, Felix Dennis, Fernando Gutirrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $32.50
Copyright year: 2007
Publisher: Abrams, Inc.
Publication date: 10/1/2007
Size: 8.50" wide x 10.25" long x 1.00" tall
|What is editorial design|
|The different forms of editorial design|
|The people who make it happen|
|The tempo and deadlines|
|The evolution of the printed page|
|Anatomy of a publication|
|Branding and identity|
|Inside the publication|
|The role fo copy|
|Principal components of a layout|
|Determining factors in layout construction|
|Harmony and discord|
|Style - what is it, how do you get it, how do you deliver it?|
|How to convert inspiration into a layout|
|Essential design skills|
|Page preparation and grids|
|Choosing and using type|
|Artwork skills and production issues|
|Acquiring, evaluating, and using images|
|Consistency without monotony|
|Redesigning - when and why?|
|Looking back, looking forward|
|Looking back-motivating and underlying principles|
|Case studies - designers and publications|