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Brand NFL Making and Selling America's Favorite Sport

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ISBN-10: 0807871567

ISBN-13: 9780807871560

Edition: 2nd 2010

Authors: Michael Oriard

List price: $29.00
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Book details

List price: $29.00
Edition: 2nd
Copyright year: 2010
Publisher: University of North Carolina Press
Publication date: 9/12/2010
Binding: Paperback
Pages: 344
Size: 6.12" wide x 9.25" long x 0.77" tall
Weight: 1.144
Language: English

The Creation of the Modern NFL in the 1960s
No Freedom, No Football
The End of the Rozelle Era
The New NFL
Football as Product
Football in Black and White
Franchise Values and Revenues, 1991-2006
Television Contracts, 1987-2006