Sold American Consumption and Citizenship, 1890-1945

Name: Sold American Consumption and Citizenship, 1890-1945
Price: 6.75 USD
Availability: InStock
ISBN: 9780807856765

ISBN-10: 0807856762

ISBN-13: 9780807856765

Edition: 2006

Authors: Charles F. McGovern

List price: $51.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $6.75

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. InSold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as…

Book details

List price: $51.00
Copyright year: 2006
Publisher: University of North Carolina Press
Publication date: 10/23/2006
Binding: Paperback
Pages: 552
Size: 6.12" wide x 9.25" long x 1.23" tall
Weight: 1.738



Acknowledgments


Introduction. Inventing Consumers: Citizenship and Culture



Advertisers



Advertisers and Consumers, 1890-1930



The Nationalization of Consumers: The Political Language of American Advertising, 1890-1930



Making Consumption American: Advertisers, Consumers, and National Identity



Consumerists



Social Science and the Pragmatic Consumer, 1890-1928



The Science of Purchasing



Redefining Consumption at Consumers' Research



Citizens and Culture



Consumer Professionals in the Depression



The American Way of Life: Folklores of Capitalism, 1935-1939



Fighting for the American Way: Consumption and Americanism, 1935-1945


Epilogue. Price Check


Notes


Bibliography


Index