Age of Propaganda The Everyday Use and Abuse of Persuasion

Name: Age of Propaganda The Everyday Use and Abuse of Persuasion
Availability: InStock
ISBN: 9780805074031

ISBN-10: 0805074031

ISBN-13: 9780805074031

Edition: 2nd 2003 (Revised)

Authors: Anthony Pratkanis, Elliot Aronson

List price: $32.00

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Description:

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the…

Book details

List price: $32.00
Edition: 2nd
Copyright year: 2003
Publisher: Henry Holt & Company
Publication date: 3/14/2001
Binding: Paperback
Pages: 432
Size: 6.37" wide x 9.29" long x 0.79" tall
Weight: 1.100
Language: English