Golden Arches East McDonald's in East Asia, Second Edition

Name: Golden Arches East McDonald's in East Asia, Second Edition
Price: 3.6 USD
Availability: InStock
ISBN: 9780804749893

ISBN-10: 0804749892

ISBN-13: 9780804749893

Edition: 2nd 2006 (Revised)

Authors: James L. Watson, James L. Watson

List price: $26.00

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Description:

'Golden Arches East' looks at the industry from the perspective of the consumer, and offers a study of the cultural impact of McDonald's in Asia. A new chapter looks at McDonald's as a political target and covers recent attacks on the Golden Arches as a symbol of American imperialism as well as the obesity controversy.

Book details

List price: $26.00
Edition: 2nd
Copyright year: 2006
Publisher: Stanford University Press
Publication date: 3/13/2006
Binding: Paperback
Pages: 274
Size: 5.47" wide x 8.46" long x 0.87" tall
Weight: 0.682
Language: English



Contributors


Introduction: Transnationalism, Localization, and Fast Foods in East Asia




McDonald's in Beijing: The Localization of Americana




McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture




McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity




McDonald's in Seoul: Food Choices, Identity, and Nationalism




McDonald's in Japan: Changing Manners and Etiquette



Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century



Notes


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Index