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Public Opinion

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ISBN-10: 0803940238

ISBN-13: 9780803940239

Edition: 1999

Authors: Vincent E. Price

List price: $95.00
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Description:

"What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of 'public opinion' to just about every major mass communication theory. . . . The reference list alone would be a valuable resource for anyone studying public opinion. . . . Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion. . . . The two greatest contributions of the book are Price's organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have…    
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Book details

List price: $95.00
Copyright year: 1999
Publisher: SAGE Publications, Incorporated
Publication date: 6/16/1992
Binding: Paperback
Pages: 120
Size: 5.47" wide x 8.46" long x 0.25" tall
Weight: 0.374
Language: English

Introduction
Problems of Public Opinion
Conceptualizing the Public
Conceptualizing Opinions
Conceptualizing Public Opinion Processes