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| Acknowledgments | |
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| Introduction | |
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| The Media and Early College Sport | |
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| Marconi, the Wireless, and Early Sports Broadcasting | |
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| The Broadcasters | |
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| Graham McNamee and Ted Husing Dominate the Airwaves | |
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| The Radio Threat to College Football Attendance | |
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| In the Image of Rockne: Notre Dame and Radio Policy | |
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| Radio Goes "Bowling": The Rose Bowl Leads the Way | |
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| Sport and the New Medium of Television | |
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| Networks, Coaxial Cable, Commercialism, and Concern | |
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| Notre Dame Chooses Commercial TV | |
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| Penn Challenges the NCAA and the Ivy League | |
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| The NCAA Experimental Year | |
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| Networks: The Du Mont Challenge | |
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| Regional Conferences Challenge a National Policy | |
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| TV and the Threat of Professional Football | |
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| Roone Arledge and the Influence of ABC-TV | |
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| Advertising, Image versus Money, and the Beer Hall Incident | |
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| The Television Announcer's Role in Football Promotion | |
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| The Cable Television Dilemma: More May Be Less | |
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| TV Money, Robin Hood, and the Birth of the CFA | |
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| TV Property Rights and a CFA Challenge to the NCAA | |
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| Oklahoma and Georgia Carry the TV Ball for the CFA Team | |
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| TV, Home Rule Anarchy, and Conference Realignments | |
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| Basketball: From Madison Square Garden to a Televised Final Four | |
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| TV's Unfinished Business: The Division I-A Football Championship | |
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| Radio, TV, and Big-Time College Sport: A Timeline | |
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| Notes | |
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| Bibliographical Essay | |
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| Index | |