Appetite for Change How the Counterculture Took on the Food Industry
Edition: 2nd 2007 (Revised)
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Description: In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2007
Publisher: Cornell University Press
Publication date: 11/7/2006
Size: 6.00" wide x 9.00" long x 0.75" tall
|Preface to the Second Updated Edition|
|Rebellion: The Making of a Countercuisine|
|An Edible Dynamic|
|Radical Therapy: The Oppositional Identity|
|Organic Force: Alternative Infrastructure|
|Processing Ideology: The Moral Panic|
|The Orthodox Defense: The War of the Metaphors|
|The Mess in Washington|
|The Press: Shifting the Center|
|Marketers: Healthy Profits|
|Opportunism in the Marketplace|
|Straddling the Contradictions|
|A Healthy Foods Portfolio|
|Looking Backward, and Forward|