Appetite for Change How the Counterculture Took on the Food Industry

Name: Appetite for Change How the Counterculture Took on the Food Industry
Price: 5.35 USD
Availability: InStock
ISBN: 9780801473296

ISBN-10: 0801473292

ISBN-13: 9780801473296

Edition: 2nd 2014 (Revised)

Authors: Warren J. Belasco

List price: $24.95

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Description:

In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.

Book details

List price: $24.95
Edition: 2nd
Copyright year: 2014
Publisher: Cornell University Press
Publication date: 12/15/2006
Binding: Paperback
Pages: 336
Size: 6.12" wide x 9.25" long x 0.76" tall
Weight: 1.100
Language: English



Preface to the Second Updated Edition


Preface



Rebellion: The Making of a Countercuisine



An Edible Dynamic



Radical Consumerism



Radical Therapy: The Oppositional Identity



Organic Force: Alternative Infrastructure



Processing Ideology: The Moral Panic



The Orthodox Defense: The War of the Metaphors



The Mess in Washington



The Press: Shifting the Center



Marketers: Healthy Profits



Opportunism in the Marketplace



Straddling the Contradictions



A Healthy Foods Portfolio



Looking Backward, and Forward


Acknowledgments


Notes


Index