Skip to content

Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era

Best in textbook rentals since 2012!

ISBN-10: 0789749173

ISBN-13: 9780789749178

Edition: 2012

Authors: Geoff Livingston, Gini Dietrich

List price: $24.99
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

For years, organizations have been bedeviled with organizational silos that prevent them from conversing with customers in a coherent voice, delivering the right messages to each customer, and building real synergies across all their marketing and communications programs. In this book, leading marketing and social media gurus Geoff Livingston and Gini Dietrich show how to finally break down those silos, bridging traditional and newer disciplines to drive far more value from all of them.Break Down the Silosshows how to create a marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Through this flexible marketing…    
Customers also bought

Book details

List price: $24.99
Copyright year: 2012
Publisher: Pearson Education
Publication date: 4/23/2012
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.968
Language: English

Geoff Livingston has worked as a marketing strategist in the Washington, DC region for 14 years. Dubbed a local blogging guru by the Washington Post, Geoff s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne s GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna s bio using a diversified My Space and blogosphere campaign. He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime…    

Know All the Tools
Paid Media
Owned Media
Understand Stakeholders and the
Strengths, Weakn
Top-Down Influence Approaches
The Groundswell