Spin Sucks Communication and Reputation Management in the Digital Age

Name: Spin Sucks Communication and Reputation Management in the Digital Age
Availability: OutOfStock
ISBN: 9780789748867

ISBN-10: 078974886X

ISBN-13: 9780789748867

Edition: 2014

Authors: Gini Dietrich

List price: $20.99

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Description:

Most PR books tell you how to “spin” your organization’s message. Let’s face it: people are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, transparently, and authentically… and thereby regain the trust of customers, prospects, stakeholders, investors, and communities. Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her spinsucks.com blog – and its most popular posts have been case studies, tips, and tools for transparent and ethical communications. Now, she’s integrated all she’s learned into a complete and actionable guide for every PR and corporate communications pro. You’ll learn…

Book details

List price: $20.99
Copyright year: 2014
Publisher: Pearson Education, Limited
Publication date: 2/25/2014
Binding: Paperback
Pages: 176
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.528




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Sex Sells



The Google Extortion



Shareable and Valuable Content



Shysters, Liars, and Beggars



Whisper Campaigns and Anonymous Attackers



Media Manipulation



Content Farms and Black Hats



Your Brand; Your Customers



The Communication Gap



Your Customers Control the Brand



Spin Sucks



Preparation, Messaging, and Engagement



Crisis Communications. Trolls, Critics, and Detractors



The Shoemakers Children