Spin Sucks Communication and Reputation Management in the Digital Age

ISBN-10: 078974886X

ISBN-13: 9780789748867

Edition: 2014

Authors: Gini Dietrich

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Most PR books tell you how to “spin” your organization’s message. Let’s face it: people are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, transparently, and authentically… and thereby regain the trust of customers, prospects, stakeholders, investors, and communities. Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her spinsucks.com blog – and its most popular posts have been case studies, tips, and tools for transparent and ethical communications. Now, she’s integrated all she’s learned into a complete and actionable guide for every PR and corporate communications pro. You’ll learn how to:Tell your story effectively -- without sex, extortion, or even stretching the truthIntegrate transparency and honesty into the fresh content that Google now demandsOvercome whisper campaigns, anonymous attackers, media manipulators, and trollsDiscover why there’s a gap between your brand message and your customer’s perception, and create a specific, customized action plan for fixing itWork with your customers to consistently tell your brand’s story, day after dayPrepare yourself to engage successfully, celebrate your brand ambassadors, and turn critics into fansLearn from remarkable case studies: both successes and failuresDietrich concludes by showing PR and communications agencies how to use these techniques to support their own businesses, and overcome the “shoemaker’s children” syndrome, in which they’re so busy attending to clients that they never address their own communications needs. 
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Book details

List price: $20.99
Copyright year: 2014
Publisher: Pearson Education, Limited
Publication date: 2/25/2014
Binding: Paperback
Pages: 176
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.528
Language: English

Tell Your Story Without Sex or Extortion
Sex Sells
The Google Extortion
Shareable and Valuable Content
Shysters, Liars, and Beggars
Whisper Campaigns and Anonymous Attackers
Media Manipulation
Content Farms and Black Hats
Your Brand; Your Customers
The Communication Gap
Your Customers Control the Brand
Spin Sucks
Preparation, Messaging, and Engagement
Crisis Communications. Trolls, Critics, and Detractors
The Shoemakers Children
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