Zen of Fundraising 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
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Description: "Give your donors what they want." "Friend-make before you fundraise." "Open hearts and minds, then wallets." "Turn complaints into support." "Plagiarize creatively." These are just a few of the 84 timeless principles that Ken Burnett reveals in The Zen of Fundraising. The book, filled with sound advice and information on how to connect with donors and raise money for nonprofit organizations, is an engaging guide to the care and nurturing of donors. Free from unnecessary padding and extraneous information, it is a concise, insightful, and fun read that covers the most important things fundraisers need to know. The Zen of Fundraising speaks to anyone who wants to raise money for a cause he or she cares about. It's a one-of-a-kind look into what makes donors tick and-more importantly-what makes them give. Ken Burnett (Melrand, France) is an internationally acclaimed fundraising and marketing specialist. Burnett is a columnist for Contributions and Professional Fundraising, a contributor to the nonprofit trades, and in demand as a plenary speaker at nonprofit events. He is the author of Relationship Fundraising (0-7879-6089-6) from Jossey-Bass.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $22.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/7/2006
Size: 5.50" wide x 8.25" long x 0.50" tall
|Introduction: All You Really Need to Know About Donor Relationship Development|
|Playing Smart and Preparing for Action: The Trouble with Fundraising; Plus 15 Things I'd Do If I Were the New Head of Donor Development|
|Right from the Start: 10 Concepts That Will Ensure Your Thinking Is Sound|
|Keep Revisiting the Basics: 19 Gold Nuggets: The Solid Foundations of Fundraising|
|Getting Your Messages Spot On: Appreciated, Understood, and Remembered: 14 Keys to Communications That Reach In and Grab Audiences|
|What's Essential?: 12 Important Things to Think of When Relating to Your Donors|
|What Underpins It All?: 6 Vital Characteristics of the Effective Relationship Fundraiser|
|What's Next?: 13 Things That Will Be Coming Your Way|
|Acknowledgments: When It Comes to Saying Thank You, This Book Practices What It Preaches|
|About the Author|