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Figure, Tables, Worksheets, Exhibits, Agendas | |
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Introduction | |
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How to Use This Book | |
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Instruction with Samples and Examples | |
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Understanding Evaluation | |
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Evaluation as Power Instead of Pain | |
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What Evaluation Is and What It Is Not | |
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A Simple Evaluation Framework | |
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The Basic Evaluation Framework | |
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Key Concepts: What to Evaluate and How to Get Started | |
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The Rolling Evaluation Method | |
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Planning Your Evaluation | |
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A Quick Review of Basic Organizational Readiness | |
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Definition of an Effective Organization | |
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What You Plan Affects What You Learn | |
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Step by Step: Planning Your Evaluation | |
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Understanding Funders' Needs and Fitting Them into Your Evaluation Plan | |
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Why Setting Goals Makes Evaluation Easier | |
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How You Can Prepare | |
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Asking the Right Questions | |
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Clear Program Goals Guide Evaluation Questions and Choices | |
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What to Evaluate: What You Do Versus What Your Constituents Do | |
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If or Then: Which to Evaluate? | |
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The Relationship Between Evaluating What You Do (Process) and What They Do (Outcome) | |
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Determine the Right Questions | |
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Ask What You Really Want to Know | |
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How Advocacy Organizations Can Approach Evaluation | |
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How to Be Answerable When Advocacy and Organizing Are Your Agenda | |
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Ideas for Measuring Organizing Efforts | |
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Tracking Information | |
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Options for Tracking Information | |
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The Right Goal Statement Helps Determine the Right Things to Track | |
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Learning From and Using the Information | |
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Making Use of Your Information | |
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Organizing Your Information | |
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Drawing Conclusions | |
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Using What You Learn | |
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Sharing Your Evaluation Results with the Outside World | |
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Feeding Results into the Cycle of Planning | |
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Tying Evaluation into Planning | |
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Deciding Where to Begin | |
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Incorporating Evaluation into Your Strategic Planning Process | |
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Resources | |
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Commonly Used Terms and Their Definitions | |
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Types of Evaluation | |
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Sample Completed Evaluation Planning Worksheet | |
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Sample Evaluation Report Outline | |
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Program Evaluation Standards | |
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Acknowledgments | |
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About the Authors | |
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References | |
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Index | |