Graphics for Learning Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

ISBN-10: 078796994X

ISBN-13: 9780787969943

Edition: 2004

Authors: Ruth Colvin Clark, Chopeta Lyons

List price: $70.00
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Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials_multimedia, texts, working aids, and slides_that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process_from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals. Graphics for Learning shows how to: Select the graphics that can impr ove learning and workplace performance. Plan the most appropriate visual for computer or paper instructional materials. Design the best graphics for instructional content. Tailor visuals for individual learners. Avoid using the wrong visuals for motivational purposes. Understand the characteristics of graphics that support (or disrupt) learning. Follow a systematic graphic design model that helps you plan graphics that match your instructional context.
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Book details

List price: $70.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/31/2004
Binding: Hardcover
Pages: 544
Size: 7.00" wide x 9.25" long x 2.00" tall
Weight: 2.992
Language: English

Introduction: Getting the Most from This Resource
Introduction to Section 1: The Foundation
Three Views of Instructional Visuals
A Visual Design Model for Planning Graphics Systematically
Summary of Section 1
Introduction to Section 2: How to Use Visuals to Support Psychological Learning Processes
How Graphics Influence Learning Processes
Plan Graphics That Direct Attention
Plan Graphics That Awaken Prior Knowledge
Plan Graphics That Minimize Memory Load
Plan Graphics to Help Learners Build Mental Models
Plan Graphics That Support Transfer of Learning
Plan Graphics to Motivate Learning and Manage Sizzle
Plan Graphics That Accommodate Learner Differences
Summary of Section 2
Introduction to Section 3: How to Visualize Lesson Content
How to Visualize Procedures
How to Visualize Concepts
How to Visualize Facts
How to Visualize Processes
How to Visualize Principles
Summary of Section 3
Introduction to Section 4: How to Plan and Communicate Your Visuals
Define the Visual Context
Design the Visual Approach
Visualize Individual Graphics
Communicate Your Graphic Plans
Apply the Principles
Summary of Section 4
About the Authors
List of Figures and Tables
Pfeiffer Publications Guide
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