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| Tables, Figures, and Exhibits | |
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| Foreword | |
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| Acknowledgments | |
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| The Authors | |
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| Introduction | |
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| What Is a Survey? | |
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| A Brief History of Surveys | |
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| Contemporary Use of Surveys | |
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| Surveys in Contemporary Organizational Life | |
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| The Seven Steps to Effective Organizational Surveys | |
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| Step One: Pooling Resources | |
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| Setting Clear Strategic Objectives | |
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| Obtaining Commitment | |
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| Overcoming Resistance and Apathy | |
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| Maintaining Confidentiality | |
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| Deciding What Information to Collect | |
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| Balancing Priorities | |
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| Checklist for Step One | |
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| Step Two: Developing a World-Class Survey | |
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| Using a Survey Design Team | |
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| Gathering Preliminary Information | |
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| Identifying Key Issues | |
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| Discussing Your Findings | |
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| Drafting the Initial Survey Document | |
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| Piloting the Survey | |
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| Checklist for Step Two | |
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| Step Three: Communicating Objectives | |
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| The CPR Model of Organizational Communication | |
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| First Contact with Employees | |
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| Communicating the Survey | |
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| Sample Survey Introduction | |
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| Guidelines for Communicating to Employees | |
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| Recognizing Informal Systems | |
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| Checklist for Step Three | |
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| Step Four: Administering the Survey | |
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| Timing of Administration | |
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| Working with the Project Plan | |
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| Sample Versus Census | |
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| Methods of Administration and Data Collection | |
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| Paper Versus Electronic Methods: A Comparison | |
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| Response Rates | |
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| Learning While Doing | |
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| Checklist for Step Four | |
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| Step Five: Interpreting Results | |
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| The Role of Statistics | |
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| The Importance of Timing | |
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| Data Entry | |
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| Data Preparation | |
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| Item-Level Analysis | |
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| Conceptual-Level Analysis | |
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| Comparative Analysis | |
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| Content Analysis of Write-In Comments | |
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| Checklist for Step Five | |
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| Step Six: Delivering the Findings | |
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| Understanding the Roll-Out Process | |
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| Preparing the Survey Report | |
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| Balancing Expectations and Reality | |
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| Checklist for Step Six | |
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| Step Seven: Learning into Action | |
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| Using Surveys to Create Lasting Change | |
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| Barriers to the Transfer of Ownership | |
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| A Commitment to Action | |
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| Four Approaches to Survey Action Planning | |
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| Five Critical Factors That Determine the Success of Survey Action Planning | |
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| The Action Planning Process | |
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| Linking Survey Results to Other Measures of Performance | |
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| Building Systems for Evaluating Success | |
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| The Evolving Role of the Survey Practitioner | |
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| Checklist for Step Seven | |
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| References | |
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| Index | |