How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register

ISBN-10: 0786868244

ISBN-13: 9780786868247

Edition: 2003

Authors: Jeffrey J. Fox

List price: $16.95 Buy it from $0.98
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Book details

List price: $16.95
Copyright year: 2003
Publisher: Hyperion Press
Publication date: 5/21/2003
Binding: Hardcover
Pages: 192
Size: 5.00" wide x 8.00" long x 0.75" tall
Weight: 0.550
Language: English

Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.

Ka-ching! Ka-ching! Marketer's Music
Deeply Understand the Definition of Marketing
The Superstar Marketing Company
"This Is Customer Money!"
Customers Fire Employees Every Day
Segment Your Customers: Okay, Not Okay
The Customer Is Not Always Right
Use the Seven Growth Levers
You Must Love Your Brand
Early to Bed, Early to Rise, Sell Hard, and Dollarize
Always Price to Value
The Folly of Price Cutting
A Price-to-Value Parable
Always Sell Consequences
Derived Demand Is Not Direct Demand
Fifteen Super Marketer Must-Knows
Some Rules for Choosing a Brand Name
Always Put the Brand Name in the Headline
Never Use "We"
What, Pray Tell, Is the Difference?
Never Use Bad Words in Advertising or Selling
Advertise and Sell with Numbers, Not Adjectives
Don't Put Your Phone Numbers on Your Trucks
Don't Hit Into a Triple Bad Play: A Case History
Marketing Superstar Instant Challenge #1
Don't Send a Ransom Note
Be Your Own Customer
Banish All Buying Barriers
Always Thank Your Customers
A Fast Fifteen
Superstars Love Recessions
Never Take the Cheese Off the Pizza
Beware the Constellation Theory of Marketing
Marketing Superstar Instant Challenge #2
Always Have a President's Pipeline
Questions Lazy Marketers Can't Answer, but the Marketing Superstar Must: Part I
Get Answers to These Questions: Part 2
Compete for Inches
Marketing Superstar Instant Challenge #3
Repolish the Silver
First Sell Inside ... Always
Don't Let Perfect Be the Enemy of Better
Own a Market, Not a Mill
Loss Leaders Are for Losers
Marketing Superstar Instant Challenge #4
Never Run a Three-Page-Spread Ad, or How to Burn Shareholder Money
Marketing Superstar Instant Challenge #5
Shrink to Grow
Fill the Air with Flailing Fists
Remember Jimmy Durante
The First Annual Ostrova House Race
Marketing Superstar Instant Challenge #1 Answer
Marketing Superstar Instant Challenge #2 Answer
Marketing Superstar Instant Challenge #3 Answer
Marketing Superstar Instant Challenge #4 Answer
Summary #1: Hallmarks of Great Marketing Companies
Summary #2: Characteristics of the Killer Competitor Companies
Dollarize Your Way to More Effective Marketing
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