Neuromarketing Understanding the Buy Button in Your Customer's Brain

Name: Neuromarketing Understanding the Buy Button in Your Customer's Brain
Price: 3.6 USD
Availability: InStock
ISBN: 9780785226802

ISBN-10: 078522680X

ISBN-13: 9780785226802

Edition: 2007

Authors: Patrick Renvoise, Christophe Morin

List price: $22.99

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Description:

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Book details

List price: $22.99
Copyright year: 2007
Publisher: Thomas Nelson Incorporated
Publication date: 9/30/2007
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 0.836



Foreword


Preface


Introduction



Three Brains, One Decision-Maker



The Only Six Stimuli that Speak to the Old Brain



The Methodology: Four Steps to Success



Step 1: Diagnose the Pain



Step 2: Differentiate Your Claims



Step 3: Demonstrate the Gain



Step 4: Deliver to the Old Brain



The First Message Building Block: Grabbers



Message Building Block #2: Big Picture



Message Building Block #3: Claims



Message Building Block #4: Proofs of Gain



Message Building Block #5: Handling Objections



Message Building Block #6: The Close



The First Impact Booster: Wording with "You"



Impact Booster #2: Your Credibility



Impact Booster #3: Contrast



Impact Booster #4: Emotion



Impact Booster #5: Learning Styles



Impact Booster #6: Stories



Impact Booster #7: Less Is More


Conclusion: Marketing Is Dead; Long Live Neuromarketing


Selling to the Old Brain in Everyday Life


Resources


Acknowledgments


About the Authors