Neuromarketing Understanding the Buy Button in Your Customer's Brain
List price: $22.99
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $22.99
Copyright year: 2007
Publisher: Thomas Nelson Incorporated
Publication date: 9/30/2007
Size: 6.25" wide x 9.00" long x 1.25" tall
|Three Brains, One Decision-Maker|
|The Only Six Stimuli that Speak to the Old Brain|
|The Methodology: Four Steps to Success|
|Step 1: Diagnose the Pain|
|Step 2: Differentiate Your Claims|
|Step 3: Demonstrate the Gain|
|Step 4: Deliver to the Old Brain|
|The First Message Building Block: Grabbers|
|Message Building Block #2: Big Picture|
|Message Building Block #3: Claims|
|Message Building Block #4: Proofs of Gain|
|Message Building Block #5: Handling Objections|
|Message Building Block #6: The Close|
|The First Impact Booster: Wording with "You"|
|Impact Booster #2: Your Credibility|
|Impact Booster #3: Contrast|
|Impact Booster #4: Emotion|
|Impact Booster #5: Learning Styles|
|Impact Booster #6: Stories|
|Impact Booster #7: Less Is More|
|Conclusion: Marketing Is Dead; Long Live Neuromarketing|
|Selling to the Old Brain in Everyday Life|
|About the Authors|