Advertising and Public Relations Research:

Name: Advertising and Public Relations Research:
Availability: InStock
ISBN: 9780765636065

ISBN-10: 0765636069

ISBN-13: 9780765636065

Edition: 2014

Authors: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson

List price: $89.95

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Description:

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research is covered in ample detail, the primary goal of the book is not to make researchers of the readers themselves. Instead, the authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.…

Book details

List price: $89.95
Copyright year: 2014
Publisher: M E Sharpe Inc
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.672
Language: English