Skip to content

Art and Craft of Case Writing

ISBN-10: 0765627779

ISBN-13: 9780765627773

Edition: 3rd 2012 (Revised)

Authors: William Naumes, Margaret J. Naumes

List price: $47.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Anyone conducting case research in business or the social sciences should own a copy of this book. It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice.The authors have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.This edition adds new discussions of students as case writers, and how to interpret and respond to reviews. The coverage of Alternative Case Formats has been revised and expanded to update the material on video, multimedia, and Internet cases, and updated material and new references are included in every chapter.
Customers also bought

Book details

List price: $47.95
Edition: 3rd
Copyright year: 2012
Publisher: Routledge
Publication date: 9/30/2011
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English