Advertising Media Planning A Brand Management Approach

Name: Advertising Media Planning A Brand Management Approach
Price: 5.7 USD
Availability: InStock
ISBN: 9780765626363

ISBN-10: 0765626365

ISBN-13: 9780765626363

Edition: 3rd 2012 (Revised)

Authors: Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan

List price: $59.95

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Description:

This acclaimed and widely adopted text offers practical guidance for those involved in the critcal task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Updated and full of current brand examples, the book is a must-read for everyone who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, where students will benefit from the down-to-earth approach and real-world business examples.This edition has been expanded to cover the explosive growth of new media, and includes nearly twice the number of chapters as the previous…

Book details

List price: $59.95
Edition: 3rd
Copyright year: 2012
Publisher: Routledge
Publication date: 12/15/2011
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.946