Catering A Guide to Managing a Successful Business Operation

Name: Catering A Guide to Managing a Successful Business Operation
Price: 8.16 USD
Availability: InStock
ISBN: 9780764557989

ISBN-10: 076455798X

ISBN-13: 9780764557989

Edition: 2008

Authors: Bruce Mattel, Culinary Institute of America (CIA) Staff

List price: $45.00

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Description:

In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, "Catering" is an indispensable guide for anyone who wants to…

Book details

List price: $45.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2008
Binding: Hardcover
Pages: 368
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.090



Acknowledgments



Introduction to Catering



Starting Your Catering Business



Pricing for Profit



Setting up the Catering Kitchen



Staffing



Marketing



Event Planning



How Can We Serve You?



Food Preparation and Service



Dining Room and Beverage Management



Sample Menus and Service



Basic Banquet Kitchen Layout


Index