Entrepreneurship for Dummies�

ISBN-10: 0764552627

ISBN-13: 9780764552625

Edition: 2001

Authors: Kathleen Allen

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Description:

Packed with practical information and advice, this volume shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.
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Book details

List price: $19.99
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/30/2000
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 1.540
Language: English

Introduction
Getting Started in Entrepreneurship
What's an Entrepreneur, Anyway?
Moving at the Speed of E-Business
Preparing to Hear When Opportunity Knocks
Testing an Opportunity Before You Leap
Developing your Business Concept
Listening to What Your Industry Tells You
What Your Customers Can Tell You
Designing Products and Services for a New Marketplace
Protecting Your Products and Services
Getting Products and Services to Customers: Distribution
Putting Together Your Start-up Team
Assessing Your Start-up Financial Needs
Creating a Company
Getting Ready to Do a Business Plan
Finding Money to Start and Grow Your Venture
Starting with the Right Legal Structure
Developing a Business Model for a Digital World
Growing a Company
Planning for Growth
Organizing Your Business for Growth
Reaching the Customer
Proving You Can Make Money: The Financial Plan
Planning for Things That Go Bump in the Night
The Part of Tens
Ten Reasons Not to Start a Business
Ten Ways to Spark Your Entrepreneurial Spirit
Ten Ways to Use the Internet to Grow Your Business
Ten Best Resources for Gathering Competitive Intelligence
Index
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