Meeting Event Planning for Dummies�

ISBN-10: 0764538594

ISBN-13: 9780764538599

Edition: 2003

Authors: Susan A. Friedmann

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This guide shows how to create effective and exciting business events ranging from huge trade shows to power meetings. It shows how to keep events on-time and on-budget, and gives advice on managing hidden costs.
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Book details

List price: $21.99
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/25/2003
Binding: Paperback
Pages: 388
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.518
Language: English

About This Book
Who Needs to Read This Book?
How This Book Is Organized
Icons Used in This Book
Been to Any Good Meetings or Events Lately?
Gearing Up for Meetings and Events
Being Wise About Holding Meetings
Focusing on Your Purpose
Differentiating Between Meetings and Events
Figuring Out Who Should Be Involved
Knowing How Long a Meeting or Event Should Last
Finding the Right Setting
Getting Help When You Can
Strictly Business: Knowing Your Meeting Type
Holding Shareholders Meetings
Gathering the Board of Directors
Getting Away: Corporate Retreats
Setting Up Successful Sales Meetings
Prepping Quickly: Impromptu Meetings
The ABCs of Meeting Preparation
Identifying the Purpose
Planning the Agenda
Inviting Attendees
Assessing Your Needs
Setting the Scene
Mixing Business with Pleasure: Events
Heading to a Destination Event
Inviting the Media to Visit
Honoring Employees with Tributes and Roasts
Holding a Product Launch
Bringing an Event to Life
Deciding When to Stage Your Event
Considering Your Venue
Setting the Stage
Analyzing Your Audience
Creating the Atmosphere
Creating a Memorable Theme
Entertaining the Troops
It's All Show Business
Get Me to the Meeting on Time
Up, Up, and Away: Air Travel Made Easy
Organizing Ground Transportation
Working with a Travel Agent
Timing It Right
Food for Thought
Considering Food and Beverage Concerns
Exploring Eating Options
Serving Drinks at Your Event
Working with the Catering Manager
Getting It All in Writing
Great Speakers, Great Impressions
Understanding the Types of Presentations
Selecting Good Speakers: Ten Guidelines
Using Help to Find a Speaker
Understanding Fees
Confirming Arrangements in Writing
It's the Extras That Count
Helping Guests Get a Good Meal
Showing Off the Location to Your Guests
Putting Sports and Exercise on the Menu
Welcoming Spouses and Companions
Assisting Guests with Special Needs
Is the Grass Greener Overseas?
Why Meet Overseas?
Working with a Destination Management Company
Timing Your Overseas Event
Selecting the Right Site
Traveling the World
Recognizing Health and Safety Issues
Preparing Multicultural Programming
Lights, Camera, Action!
Taking Control of Your Environment
Handling Your Audiovisual Needs
Exploring Special Presentation Situations
No Guts, No Story
Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety
Finding the Best Supplier with RFPs
Negotiating the Deal
Signing on the Dotted Line
Creating a Safe and Secure Event
Liability and Insurance Issues
Working with Vendors
Teaming Up
Working with Specific Types of Vendors
Drinking Champagne on a Beer Budget
Preparing a Budget
Making Money
Cost-Cutting Tips for the Savvy Planner
Mission Possible: Building Bridges with Technology
Making Meeting Technology Work for You
Why Go Virtual?
Exploring What's Available
Selecting the Right Meeting Alternative
This Phone's for You: Teleconferencing
Exploring Service Options
Tips for a Successful Teleconference
Minding Your Manners: Teleconference Etiquette
Videoconferencing Made Easy
The Pros and Cons of Videoconferencing
Determining Your Needs
Choosing the Right System
Staging a Successful Videoconference
Springing into Action
Planning for Disaster
Holding Meetings Online
Using the Web As a Planning Assistant
Meeting Online: Web Conferencing
Exhibiting at Home and Abroad
Planning for Gold: Exhibiting 101
Planning a Successful Exhibit
Promoting Your Exhibit
Counting on People for Exhibit Success
Ensuring a Productive Exhibit
Strutting Your Stuff: Exhibiting 201
Customizing Your Lead Card
Giving Visitors a Touch of Show Biz
Feed Them and They Will Come: Using Hospitality Suites
Getting into Uniform
Dealing with Snoops
Outfoxing the Competition
Strutting Your Best Stuff Overseas: Exhibiting 301
Doing Your Homework
Designing Your Overseas Exhibit Space
Providing Hospitality
Exhibiting Sensitivity to the Host Culture
The Part of Tens
Ten Alternatives to Meetings
Being a Sport
Doing a Meal
Having a One-on-One
Making It a Game
Recording a Message
Sharing the Knowledge
Addressing E-Mail
Tapping the Intranet
Putting Your Thoughts into Song
Trying Telepathy
Ten Common Meeting Mistakes to Avoid
Forgetting to Check Dates
Booking a Site Before Making a Visit
Failing to Market Your Event
Signing Contracts That Lack Specifics
Failing to Plan
Neglecting to Check References
Leaving Important Details to the Last Minute
Letting Someone Else Do the Planning
Neglecting Contingencies
Trying to Save Money
Ten Top Negotiating Tactics
Knowing What You Want
Doing Your Research
Rehearsing Your Opening
Asking Powerful Questions
Becoming an Information-Monger
Being a Champion Listener
Creating a Positive Mood
Being Prepared to Walk Away
Knowing Negotiating Styles
Exercising Silence
Online Resources for Meeting and Event Planners
Associations and organizations
Meeting industry portals
Meeting planner software and Internet companies
Industry publications
Travel sites
Links for guests with disabilities
Giveaways, souvenirs, and promotional items
Exhibiting resources
Checklist Heaven
Small meeting checklist
Site selection checklist
Food and beverage functions checklist
Considerations for the physically challenged checklist
Audiovisual equipment checklist
Staging checklist
RFP (request for proposal) checklist
Meeting contract checklist
Trade show budgeting checklist
Exhibitor toolkit checklist
Post-event evaluation checklist
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