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| Preface | |
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| Acknowledgments | |
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| Principles of Fundraising: Theory and Practice | |
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| Marketing Orientation: Focusing on Donor Relationships | |
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| Philanthropy | |
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| Giving USA Data and Trends in Giving | |
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| Global Philanthropy | |
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| Resources | |
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| Conclusion | |
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| References | |
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| Individual Donor Motivations | |
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| Complex Motivations | |
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| Altruistic Giving | |
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| Identification Theory | |
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| Listening to Donors | |
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| Boston Area Diary Study | |
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| Elite Giving | |
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| References | |
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| Three Corporate and Foundation Fundraising | |
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| Historical Review | |
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| Corporate Philanthropy | |
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| Evolution of Corporate Philanthropy | |
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| Foundation Philanthropy | |
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| Evolution of Foundations | |
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| Corporate and Foundation Giving: Pieces of the Pie | |
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| Motivations for Corporate and Foundation Philanthropy | |
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| Corporate Giving Structures | |
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| Corporate and Foundation Partnership Concerns | |
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| Trends in Corporate and Foundation Philanthropy | |
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| References | |
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| History of Fundraising | |
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| Early Philanthropy | |
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| Biblical Giving | |
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| Other Early Religious Giving | |
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| Vietnamese Organized Giving | |
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| Middle Ages Fundraising | |
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| Giving in the New World | |
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| Fundraising in the United States | |
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| References | |
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| Theories of Fundraising | |
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| Systems Theory | |
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| Social Exchange Theory | |
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| Social Interactions Model | |
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| Warm-Glow Giving | |
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| Prestige and Signaling | |
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| Co-orientation Model | |
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| Persuasion Theory | |
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| Marketing Exchange | |
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| Lifetime Value | |
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| References | |
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| Government Regulation of Fundraising and Charitable Giving | |
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| Federal, State, and Local Regulation of Fundraising | |
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| Nonprofit Organizations | |
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| Federal Tax Law for Charitable Contributions | |
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| Federal Reporting Requirements: IRS Form. 990 | |
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| Current Regulatory Environment | |
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| References | |
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| The Fundraising Process | |
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| Research for Fundraising | |
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| Planning for Fundraising | |
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| Goal Setting | |
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| Cultivation for Fundraising | |
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| Solicitation for Fundraising | |
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| Stewardship for Fundraising | |
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| Evaluation for Fundraising | |
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| Fundraising as a Nonlinear Process | |
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| References | |
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| Boards and Fundraising | |
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| Effective Boards | |
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| Board Fundraising | |
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| Prestige and Board Involvement | |
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| References | |
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| Religious Fundraising | |
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| Islamic Fundraising and Giving | |
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| Christian Fundraising and Giving | |
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| Jewish Fundraising and Giving | |
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| Other Religious Fundraising | |
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| Conclusion | |
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| References | |
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| Ten Fundraising Among Diverse Populations | |
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| A Diverse Nation | |
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| African American Philanthropy | |
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| Latino Philanthropy | |
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| Asian American Philanthropy | |
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| Native American Philanthropy | |
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| Barriers to Giving | |
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| References | |
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| Ethical Practices in Fundraising | |
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| United Way Scandal | |
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| Honor Boxes | |
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| Ethical Decision Making | |
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| Nonprofit Accountability to Stakeholders | |
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| Paid Solicitation | |
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| Conflicts of Interest | |
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| Ethical and Legal Issues Raised by Commercialism in Schools | |
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| Privacy and Confidentiality | |
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| Relationships of Trust | |
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| References | |
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| Organizational Issues in Fundraising | |
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| Organizational Structure | |
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| Budgeting and Resource Allocation | |
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| Human Resource Issues in Fundraising | |
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| References | |
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| Index | |