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Capital Campaigns Strategies That Work

ISBN-10: 0763758310

ISBN-13: 9780763758318

Edition: 3rd 2010 (Revised)

Authors: Andrea Kihlstedt

List price: $141.95
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Description:

One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.
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Book details

List price: $141.95
Edition: 3rd
Copyright year: 2010
Publisher: Jones & Bartlett Learning, LLC
Publication date: 2/6/2009
Binding: Paperback
Pages: 423
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.826

Preface
Acknowledgments
About the Author
Capital Campaigns: More than Money
What Is a Capital Campaign?
One Size Fits All
Types of Campaigns
Special Characteristics of Capital Campaigns
The Phases of a Capital Campaign
Time for a Campaign?
Requirements for a Successful Campaign
Building on a Culture of Philanthropy
Testing for a Culture of Philanthropy
Taking the Leap
Reference
Getting Ready for a Campaign
Campaign Readiness: The Institutional Perspective
Campaign Readiness: The Board Perspective
Campaign Readiness: The Nitty-Gritty, Inside-the-Development-Office Perspective
Staffing Requirements
Staffing Models to Fit the Need
Preparing Staff for the Campaign
Campaign Readiness: Tips for Working Smart and Surviving Stress
The Rewards of Hard Work
References
Preparing for a Campaign: Stage 1
Campaign Objectives
The Case for Support
The Fundraising Feasibility Study
Reference
Building the Campaign Team
A Note About Volunteers
The Core Campaign Team
The Campaign and the Board of Directors
Campaign Consultants
Expanding the Campaign Team
Putting It All Together: Creating a Positive Atmosphere
References
Planning the Campaign
Assembling the Plan
Elements of the Campaign Plan
A Complete Campaign Plan
Identifying Prospective Donors
Who Are the Most Likely Donors?
What Do You Need to Gather Donor Information?
Where to Look and How to Find Prospective Donors
How Do You Gather Information on Individual Donors?
How Do You Use the Information You've Gathered?
Balancing the Need for Information with the Need for Sensitivity and Security
References
The Quiet Phase
The Nucleus Fund, Part 1: Gifts from the Insiders
The Nucleus Fund, Part 2: Lead Gifts
Lead Gifts from Other Sources
Strategic Giving
Keeping Track of Process and Progress
The Power of Lead-Gift Fundraising
Reference
The Public Campaign
Taking the Campaign to a Broader Audience
Media and the Campaign Message
Soliciting Major Gifts After the Kickoff
Soliciting the Broad Base by Phone
Direct Mail and Web Solicitations to End the Campaign
Campaign Communications
Developing a Communications Plan
Communications During the Quiet Phase
Campaign Materials
Spinning the Campaign
The Discipline of Gratitude
Saying Thank You
Recognizing Donors and Volunteers Publicly
Plaques
Reaping the Rewards of Gratitude
Beyond the Campaign
When Is the Campaign Over?
Evaluation, Reporting, and Stewardship
For the Record
Institutionalizing the Power of the Campaign
Redesigning the Annual Giving Program
Campaign Lessons
Troubleshooting Guide
Campaign Goal Challenges
People Problems
Gift Problems
Public Relations Nightmares
Errors and Mistakes
Organizational and Project Problems
National Disasters or Acts of God
A Final Note
Index