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Preface | |
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Acknowledgments | |
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About the Author | |
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Capital Campaigns: More than Money | |
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What Is a Capital Campaign? | |
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One Size Fits All | |
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Types of Campaigns | |
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Special Characteristics of Capital Campaigns | |
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The Phases of a Capital Campaign | |
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Time for a Campaign? | |
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Requirements for a Successful Campaign | |
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Building on a Culture of Philanthropy | |
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Testing for a Culture of Philanthropy | |
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Taking the Leap | |
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Reference | |
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Getting Ready for a Campaign | |
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Campaign Readiness: The Institutional Perspective | |
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Campaign Readiness: The Board Perspective | |
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Campaign Readiness: The Nitty-Gritty, Inside-the-Development-Office Perspective | |
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Staffing Requirements | |
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Staffing Models to Fit the Need | |
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Preparing Staff for the Campaign | |
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Campaign Readiness: Tips for Working Smart and Surviving Stress | |
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The Rewards of Hard Work | |
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References | |
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Preparing for a Campaign: Stage 1 | |
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Campaign Objectives | |
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The Case for Support | |
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The Fundraising Feasibility Study | |
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Reference | |
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Building the Campaign Team | |
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A Note About Volunteers | |
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The Core Campaign Team | |
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The Campaign and the Board of Directors | |
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Campaign Consultants | |
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Expanding the Campaign Team | |
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Putting It All Together: Creating a Positive Atmosphere | |
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References | |
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Planning the Campaign | |
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Assembling the Plan | |
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Elements of the Campaign Plan | |
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A Complete Campaign Plan | |
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Identifying Prospective Donors | |
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Who Are the Most Likely Donors? | |
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What Do You Need to Gather Donor Information? | |
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Where to Look and How to Find Prospective Donors | |
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How Do You Gather Information on Individual Donors? | |
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How Do You Use the Information You've Gathered? | |
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Balancing the Need for Information with the Need for Sensitivity and Security | |
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References | |
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The Quiet Phase | |
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The Nucleus Fund, Part 1: Gifts from the Insiders | |
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The Nucleus Fund, Part 2: Lead Gifts | |
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Lead Gifts from Other Sources | |
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Strategic Giving | |
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Keeping Track of Process and Progress | |
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The Power of Lead-Gift Fundraising | |
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Reference | |
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The Public Campaign | |
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Taking the Campaign to a Broader Audience | |
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Media and the Campaign Message | |
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Soliciting Major Gifts After the Kickoff | |
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Soliciting the Broad Base by Phone | |
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Direct Mail and Web Solicitations to End the Campaign | |
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Campaign Communications | |
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Developing a Communications Plan | |
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Communications During the Quiet Phase | |
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Campaign Materials | |
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Spinning the Campaign | |
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The Discipline of Gratitude | |
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Saying Thank You | |
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Recognizing Donors and Volunteers Publicly | |
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Plaques | |
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Reaping the Rewards of Gratitude | |
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Beyond the Campaign | |
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When Is the Campaign Over? | |
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Evaluation, Reporting, and Stewardship | |
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For the Record | |
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Institutionalizing the Power of the Campaign | |
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Redesigning the Annual Giving Program | |
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Campaign Lessons | |
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Troubleshooting Guide | |
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Campaign Goal Challenges | |
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People Problems | |
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Gift Problems | |
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Public Relations Nightmares | |
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Errors and Mistakes | |
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Organizational and Project Problems | |
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National Disasters or Acts of God | |
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A Final Note | |
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Index | |