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| Preface | |
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| Acknowledgments | |
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| About the Author | |
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| Capital Campaigns: More than Money | |
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| What Is a Capital Campaign? | |
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| One Size Fits All | |
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| Types of Campaigns | |
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| Special Characteristics of Capital Campaigns | |
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| The Phases of a Capital Campaign | |
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| Time for a Campaign? | |
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| Requirements for a Successful Campaign | |
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| Building on a Culture of Philanthropy | |
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| Testing for a Culture of Philanthropy | |
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| Taking the Leap | |
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| Reference | |
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| Getting Ready for a Campaign | |
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| Campaign Readiness: The Institutional Perspective | |
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| Campaign Readiness: The Board Perspective | |
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| Campaign Readiness: The Nitty-Gritty, Inside-the-Development-Office Perspective | |
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| Staffing Requirements | |
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| Staffing Models to Fit the Need | |
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| Preparing Staff for the Campaign | |
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| Campaign Readiness: Tips for Working Smart and Surviving Stress | |
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| The Rewards of Hard Work | |
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| References | |
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| Preparing for a Campaign: Stage 1 | |
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| Campaign Objectives | |
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| The Case for Support | |
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| The Fundraising Feasibility Study | |
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| Reference | |
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| Building the Campaign Team | |
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| A Note About Volunteers | |
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| The Core Campaign Team | |
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| The Campaign and the Board of Directors | |
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| Campaign Consultants | |
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| Expanding the Campaign Team | |
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| Putting It All Together: Creating a Positive Atmosphere | |
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| References | |
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| Planning the Campaign | |
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| Assembling the Plan | |
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| Elements of the Campaign Plan | |
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| A Complete Campaign Plan | |
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| Identifying Prospective Donors | |
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| Who Are the Most Likely Donors? | |
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| What Do You Need to Gather Donor Information? | |
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| Where to Look and How to Find Prospective Donors | |
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| How Do You Gather Information on Individual Donors? | |
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| How Do You Use the Information You've Gathered? | |
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| Balancing the Need for Information with the Need for Sensitivity and Security | |
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| References | |
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| The Quiet Phase | |
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| The Nucleus Fund, Part 1: Gifts from the Insiders | |
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| The Nucleus Fund, Part 2: Lead Gifts | |
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| Lead Gifts from Other Sources | |
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| Strategic Giving | |
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| Keeping Track of Process and Progress | |
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| The Power of Lead-Gift Fundraising | |
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| Reference | |
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| The Public Campaign | |
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| Taking the Campaign to a Broader Audience | |
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| Media and the Campaign Message | |
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| Soliciting Major Gifts After the Kickoff | |
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| Soliciting the Broad Base by Phone | |
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| Direct Mail and Web Solicitations to End the Campaign | |
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| Campaign Communications | |
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| Developing a Communications Plan | |
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| Communications During the Quiet Phase | |
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| Campaign Materials | |
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| Spinning the Campaign | |
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| The Discipline of Gratitude | |
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| Saying Thank You | |
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| Recognizing Donors and Volunteers Publicly | |
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| Plaques | |
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| Reaping the Rewards of Gratitude | |
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| Beyond the Campaign | |
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| When Is the Campaign Over? | |
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| Evaluation, Reporting, and Stewardship | |
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| For the Record | |
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| Institutionalizing the Power of the Campaign | |
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| Redesigning the Annual Giving Program | |
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| Campaign Lessons | |
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| Troubleshooting Guide | |
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| Campaign Goal Challenges | |
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| People Problems | |
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| Gift Problems | |
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| Public Relations Nightmares | |
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| Errors and Mistakes | |
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| Organizational and Project Problems | |
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| National Disasters or Acts of God | |
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| A Final Note | |
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| Index | |