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| Outline | |
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| So You Think You Want to Start a Home-Based Bakery | |
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| Assessing Your Baking SkillsAssessing Your Business Skills | |
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| Home-Based Baking Rules and Regulations | |
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| Getting Organized | |
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| How This Book Is Organized | |
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| Setting Up Your Home-Based Bakery Business | |
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| Setting Up Your Kitchen | |
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| Preparing Your Family for a Transition | |
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| Employing Family Members | |
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| Complying with Local, State and Federal Requirements | |
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| Working with Your Local Health Department | |
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| Working with Your Local State Department of Agriculture | |
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| Renting an Incubator Kitchen | |
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| Equipping Your Kitchen | |
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| Organizing Your Pantry | |
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| Packing and Labeling Your Goods | |
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| Transporting Your Products | |
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| Customer and Vendor Relationships | |
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| Getting Started | |
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| How to Structure Your Business | |
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| How to Organize Your Office | |
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| Kitchen Office Essentials | |
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| Writing a Business Plan | |
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| Business Books, Software, Videos and Online Resource | |
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| The Legal Aspects of Home-Based Baking | |
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| Why You Must Follow the Law | |
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| Zoning Issues and Home-Based Baking | |
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| The Essentials of Business Liability Insurance | |
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| Developing Business Policies and Procedures | |
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| Food Safety and Sanitation Rules to Live By | |
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| Setting Up Prices | |
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| How to Price Your Products | |
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| How to Calculate Your Labor Cost | |
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| Wholesale vs. Retail Production | |
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| How to Produce Profitable Products | |
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| Sales and Marketing | |
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| Where to Sell Your Home-Based Baking | |
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| Defining Your Niche | |
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| Naming Your Business | |
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| Positioning Your Products | |
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| Designing Signature Products | |
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| How to write an eMarketing Plan | |
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| 12 Steps to a Great Press Release | |
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| Developing a Home-Based Baking Portfolio | |
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| Online Marketing and Social Networking | |
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| Word of Mouth Advertising | |
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| Selling Your Products Online | |
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| Keeping Track of Your Customers | |
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| Bookkeeping for the Home-Based Baker | |
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| Seeking Professional Assistance | |
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| Paying Your Food Tax | |
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| U.S. Federal Taxes for the Self-Employed | |
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| Accounting Software for Home-Based Bakers | |
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| Managing Your Business: Why Some Home-Based Bakers Fail | |
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| Ready, Set, Bake | |
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| Home-Based Baking Checklist | |
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| Organizing Your Baking Time | |
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| Developing a Product Line | |
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| Do You Need Help? | |
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| Product Delivery and Transportation | |
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| Delivering the Goods | |
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| Selling Your Product Online | |
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| Establishing Your Web Site | |
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| Selling via Online Food Malls | |
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| Developing an eCommerce Web Site | |
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| Food Photography: Images on the Web | |
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| Learning from Your Online Competitors | |
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| Interview with a Home-Based Baker | |
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| Calling All Cakes - Owner Whitney Couch | |
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| Gellocake - Owner Lilian Chavira | |
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| Maine's Cake and Cookies - Owner Diane Purkey | |
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| The Box Turtle Bakery - Owner Abraham Palmer | |
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| The Cake Chic - Owner Julie Pietz | |
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| Twisted Sisters Barkery - Owners Teresa Hunt, Pam Ray, Diane Willis | |
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| Top Kitchen to Market Products | |
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| Top 10 Home-Based Baking Product Ideas | |
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| Top 10 Home-Based Baking Products for Shipping | |
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| Top 10 Home Food Processing Products | |
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| Appendix | |
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| Culinary Schools/Pasty Program | |
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| Online Culinary Resources | |
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| Top 10 Baking Blogs | |
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| Recommended Reading for the Home-Based Baker | |
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| Professional Baking Books | |
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| Industry Magazines and Online Resources | |
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| Professional Organizations | |
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| Suggested Workshops and Seminars | |
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| Index | |
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| About the Author | |