Skip to content

Communication Theory Media, Technology and Society

Spend $50 to get a free DVD!

ISBN-10: 0761970703

ISBN-13: 9780761970705

Edition: 2005

Authors: David Holmes

List price: $77.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Customers also bought

Book details

List price: $77.00
Copyright year: 2005
Publisher: SAGE Publications, Limited
Publication date: 4/23/2005
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

Introduction
A Second Media Age?
Theories Of Broadcast Media
Theories Of Cybersociety
The Interrelation Between Broadcast And Network Communication
Interaction Versus Integration
Telecommunity