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Communication Theory Media, Technology and Society

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ISBN-10: 0761970703

ISBN-13: 9780761970705

Edition: 2005

Authors: David Holmes

List price: $77.00
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`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of…    
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Book details

List price: $77.00
Copyright year: 2005
Publisher: SAGE Publications, Limited
Publication date: 4/23/2005
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

A Second Media Age?
Theories Of Broadcast Media
Theories Of Cybersociety
The Interrelation Between Broadcast And Network Communication
Interaction Versus Integration