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Designing Surveys A Guide to Decisions and Procedures

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ISBN-10: 0761927468

ISBN-13: 9780761927464

Edition: 2nd 2005 (Revised)

Authors: Ronald Czaja, Johnny Blair

List price: $69.00
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Description:

Since the first publication of Designing Surveys: A Guide to Decisions and Procedures in the mid-90s, the technologies used to conduct surveys have changed dramatically. New technologies have not only aided survey research, but they have created new and difficult problems and obstacles. The publics sensitivity to matters of privacy and the use of data may have been raised by the impact of more powerful technologies for data linkage and data dissemination. The Second Edition accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific…    
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Book details

List price: $69.00
Edition: 2nd
Copyright year: 2005
Publisher: SAGE Publications, Incorporated
Publication date: 12/9/2004
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.088
Language: English

An Introduction to Surveys and to this Book
Stages of a Survey
Selecting the Method of Data Collection
Questionnaire Design
Writing the Questions
Questionnaire Design
Organizing the Questions
Questionnaire Design
Testing the Questions
Designing the Sample
Selecting a Sample
Reducing Sources of Error in Sampling and Data Collection
The Methodology Report