Marketing in the International Aerospace Industry

Name: Marketing in the International Aerospace Industry
Availability: InStock
ISBN: 9780754649755

ISBN-10: 075464975X

ISBN-13: 9780754649755

Edition: 2007

Authors: Wesley E. Spreen

List price: $175.00

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Book details

List price: $175.00
Copyright year: 2007
Publisher: Routledge
Publication date: 4/26/2007
Binding: Hardcover
Pages: 312
Size: 6.46" wide x 9.49" long x 1.06" tall
Weight: 1.342
Language: English



Introduction



The Aerospace Market and its Basic Elements


The aerospace market: supply, demand, and segmentation


The product


Pricing in the aerospace industry



Marketing Tools, Techniques, and Resources


Overseas agents and sales consultants


Financing and leasing


Industrial offsets


Government relations


Brand management and advertising


Air shows


Operations analysis


International cooperation, joint ventures, and teaming


Working with the customer



Managing the Marketing and Sales Process


Managing the marketing and sales process


Protecting sales victories


The commercial contracting process



The Governmental and Administrative Framework


The broader administrative and regulatory context of aerospace marketing


What lies ahead in the aerospace marketplace


Index