Marketing in the International Aerospace Industry

ISBN-10: 075464975X

ISBN-13: 9780754649755

Edition: 2007

Authors: Wesley E. Spreen

List price: $149.95
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


eBooks Starting from $21.98
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Customers also bought

Book details

List price: $149.95
Copyright year: 2007
Publisher: Routledge
Publication date: 4/28/2007
Binding: Hardcover
Pages: 312
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.848
Language: English

The Aerospace Market and its Basic Elements
The aerospace market: supply, demand, and segmentation
The product
Pricing in the aerospace industry
Marketing Tools, Techniques, and Resources
Overseas agents and sales consultants
Financing and leasing
Industrial offsets
Government relations
Brand management and advertising
Air shows
Operations analysis
International cooperation, joint ventures, and teaming
Working with the customer
Managing the Marketing and Sales Process
Managing the marketing and sales process
Protecting sales victories
The commercial contracting process
The Governmental and Administrative Framework
The broader administrative and regulatory context of aerospace marketing
What lies ahead in the aerospace marketplace
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.