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Marketing Through Search Optimization How People Search and How to Be Found on the Web

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ISBN-10: 0750683473

ISBN-13: 9780750683470

Edition: 2nd 2006 (Revised)

Authors: Alex Michael, Ben Salter

List price: $41.95
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This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories. Explains why and how marketers can and must optimize their sites for searchability from the outset Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting
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Book details

List price: $41.95
Edition: 2nd
Copyright year: 2006
Publisher: Routledge
Publication date: 12/18/2007
Binding: Paperback
Pages: 250
Size: 7.50" wide x 9.50" long x 0.50" tall
Weight: 1.496
Language: English

Introduction to Search Engines
How People Search
Linking Strategies & Free Listings
The state of search engines
Traffic & Keyword Tracking
The Mobile Internet
Page design and Page Architecture
Building an effective WAP Site
Pay Per Click Engines
Per Click Strategies