Marketing Through Search Optimization

Name: Marketing Through Search Optimization
Availability: InStock
ISBN: 9780750683470

ISBN-10: 0750683473

ISBN-13: 9780750683470

Edition: 2nd 2006 (Revised)

Authors: Alex Michael, Ben Salter

List price: $43.95

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $23.63 Expiration date: 10/21/2024

365 day rental: $27.92 Expiration date: 4/24/2025

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories. Explains why and how marketers can and must optimize their sites for searchability from the outset Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

Book details

List price: $43.95
Edition: 2nd
Copyright year: 2006
Publisher: Routledge
Publication date: 12/18/2007
Binding: Paperback
Pages: 250
Size: 7.68" wide x 9.61" long x 0.63" tall
Weight: 1.496
Language: English




Introduction to Search Engines



How People Search



Linking Strategies & Free Listings



The state of search engines



Traffic & Keyword Tracking



The Mobile Internet



Page design and Page Architecture



Building an effective WAP Site



Pay Per Click Engines



Per Click Strategies