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Risk Issues and Crisis Management

ISBN-10: 0749436352

ISBN-13: 9780749436353

Edition: 2nd 2001 (Revised)

Authors: Michael Regester, Judy Larkin, Institute of Public Relations Staff

List price: $26.50
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Description:

In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong. Written in a practical, lucid and easy-to-follow style, "Risk Issues and Crisis Management" shows how issues and crises can be handled successfully and effectively with minimumdamage and disruption.;The book includes examples, case studies and models that show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the E. coli outbreak in Scotland and the BSE crisis. This fully updated edition is intended for management and communications specialists, all public relations specialists and all students of public relations. Endorsed by the Institute of Public Relations, it provides pertinent insight into this important area.
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Book details

List price: $26.50
Edition: 2nd
Copyright year: 2001
Publisher: Kogan Page, Limited
Publication date: 1/1/2002
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.682
Language: English

Michael Regester draws on 30 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. www.regesterlarkin.com

Judy Larkin draws on years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. With Michael Regester she is co-founder of the London-based public relations consultancy, Regester Larkin.

Risk Issues Management
Outside-in thinking
Who can we trust?
Consumer power and the rise of a non-governmental order
Case study: SHAC attack Dealing with risk
Case study: MMR Handling the organizational approach
The advocacy approach
Public consultation - building dialogue into the communications process
The rise of the precautionary principle
Case study: phthalates in toys
Case study: mobile phones and radiation
Summary
Issues management defined
What is issues management?
What about the sceptics?
What is an issue?
Who should practice issues management?
What are the functions of issues management?
Summary
Planning an issues management programme - an issues management model
Issue lifecycle
Case study: Norplant
Case study: Monsanto wrecked brand and lost opportunity
Case study: the pill panic, a lesson in over-caution
Case study: ...In the goo' industry failing to learn the lessons
Case study: Intel
The importance of early action
Case study: 24 Olympic scandals where now for world's greatest sporting event?
Summary
CSR: the new moral code for doing business
Introduction
The growing business imperative
What constitutes good socially responsible corporate behaviour
New business values
CSR best practice policy development and management
Summary
An issue ignored is a crisis ensured
Case study: decommissioning the Brent Spar - implications for a global industry
Case study: mad cows and Englishmen - the story of BSE
Case study: drug pricing in South Africa - the business perspective is not the only perspective
Case study: CFCs - finding an essential breathing space
Case study: Ford and Firestone - a management and communication failure
Implementing an issues management programme
Examples of issue management models and processes
Summary
Crisis Management
So it hits the fan - now what?
Case study: supersonic disaster
Business crises
Case study: Sayonara Citibank
How the mighty fall
Case study: Challenger space shuttle tragedy
Case study: Piper Alpha catastrophe
Case study: Paddington rail disaster
CEOs are not infallible
Case study: Marks & Spencer
Case study: can you be sure of Shell?
Product-related crises
Case study: the Tylenol tale
Case study: what took the fizz out of Perrier
Case study: Coca-Cola
Who will have a crisis?
What kind of crisis will happen?
Summary
Perception is the reality
A tale of three sorry tankers
Summary
The media in crisis situations
How JAL and British Midland got it right
Gaining media support
Case study: Hillsborough
The media as an ally
Case study: Thomas Cook coach crash
Case study: Inghams Austria coach crash
Monitoring the media
Summary &lt