Going Viral

Name: Going Viral
Price: 7.01 USD
Availability: InStock
ISBN: 9780745671291

ISBN-10: 0745671292

ISBN-13: 9780745671291

Edition: 2013

Authors: Karine Nahon, Jeff Hemsley

List price: $16.99

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Description:

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers…

Book details

List price: $16.99
Copyright year: 2013
Publisher: Polity Press
Publication date: 10/18/2013
Binding: Paperback
Pages: 200
Size: 5.47" wide x 8.19" long x 0.55" tall
Weight: 0.594
Language: English