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Brand Sense Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

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ISBN-10: 0743267842

ISBN-13: 9780743267847

Edition: 2005

Authors: Philip Kotler, Martin Lindstrom

List price: $27.00
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Book details

List price: $27.00
Copyright year: 2005
Publisher: Free Press
Publication date: 2/10/2005
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 0.946

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…    

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling…    

Foreword
A cottage industry turns professional
Some companies are doing it right
Smash your brand
From 2-D to 5-D branding
Stimulate, enhance, and bond : crafting a sensory brand
Measuring senses
Brand religion : lessons learned
Branding : a holistic view
The BRAND sense research