One Billion Customers Lessons from the Front Lines of Doing Business in China
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Description: Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Publisher: Free Press
Publication date: 9/4/2007
Size: 5.25" wide x 8.25" long x 0.75" tall
|Cast of Characters|
|A Startup and a Turnaround- With one foot firmly in the past, and the other stepping into the future, China is simultaneously the world's largest startup and turnaround|
|The Grand Bargain- Two hundred years of foreign domination and duplicity have left a residue of suspicion and distrust|
|Understanding that history is essential to doing business with the Chinese|
|Same Bed, Different Dreams- Avoid joint ventures with Chinese government partners|
|The clash of civilizations in Morgan Stanley's joint-venture investment bank shows why and offers hard-learned lessons on how to cope|
|Eating the Emperor's Grain- China's relationship-driven system is often incompatible with honesty|
|This peasant tycoon's journey into the dark heart of China's endemic corruption shows how it works and outlines your options|
|Dancing with the Dinosaurs- Powerful bureaucratic opponents can be beat if you have China's interests at heart|
|Dow Jones and Reuters demonstrate how using China's own tactics can be useful|
|Caught in the Crossfire- Government lobbying must be a key part of your China business plan, especially for technology companies that might be squeezed between hot competition and the Cold War|
|The Truth Is Not Absolute- The Communist Party believes it must control information to stay in power, but China needs an informed citizenry to compete in a global economy|
|This leaves the media, from Rupert Murdoch to a crusading Chinese journalist, searching for the size of their cages|
|The Best-Laid Plans- Government planning and manipulation of foreign companies fueled China's construction of the world's largest telecom system|
|But this saga shows how entrepreneurship and the market can beat the planners|
|Managing the Future- China is a nation always cramming for final exams, but it will take innovation, not prescribed solutions, to pass the global business test|