One Billion Customers Lessons from the Front Lines of Doing Business in China

ISBN-10: 074325841X

ISBN-13: 9780743258418

Edition: N/A

Authors: James McGregor

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Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
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Book details

List price: $17.00
Publisher: Free Press
Publication date: 9/4/2007
Binding: Paperback
Pages: 352
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.902
Language: English

Cast of Characters
A Startup and a Turnaround- With one foot firmly in the past, and the other stepping into the future, China is simultaneously the world's largest startup and turnaround
The Grand Bargain- Two hundred years of foreign domination and duplicity have left a residue of suspicion and distrust
Understanding that history is essential to doing business with the Chinese
Same Bed, Different Dreams- Avoid joint ventures with Chinese government partners
The clash of civilizations in Morgan Stanley's joint-venture investment bank shows why and offers hard-learned lessons on how to cope
Eating the Emperor's Grain- China's relationship-driven system is often incompatible with honesty
This peasant tycoon's journey into the dark heart of China's endemic corruption shows how it works and outlines your options
Dancing with the Dinosaurs- Powerful bureaucratic opponents can be beat if you have China's interests at heart
Dow Jones and Reuters demonstrate how using China's own tactics can be useful
Caught in the Crossfire- Government lobbying must be a key part of your China business plan, especially for technology companies that might be squeezed between hot competition and the Cold War
The Truth Is Not Absolute- The Communist Party believes it must control information to stay in power, but China needs an informed citizenry to compete in a global economy
This leaves the media, from Rupert Murdoch to a crusading Chinese journalist, searching for the size of their cages
The Best-Laid Plans- Government planning and manipulation of foreign companies fueled China's construction of the world's largest telecom system
But this saga shows how entrepreneurship and the market can beat the planners
Managing the Future- China is a nation always cramming for final exams, but it will take innovation, not prescribed solutions, to pass the global business test
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